Business Development Representative

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The Business Development Representative (BDR) is responsible for generating new business opportunities by identifying and engaging prospective healthcare practices. This role is primarily focused on outbound lead generation — researching, prospecting, and initiating conversations with potential clients. In addition, the BDR will qualify a portion of inbound leads generated through marketing campaigns to ensure a smooth transition to the sales team. The objective of this position is to build a healthy sales pipeline and contribute directly to the company's growth and revenue goals.

Essential Functions / Tasks / Duties / Responsibilities

• Research and identify target healthcare practices through outbound activities, including phone calls, emails, prospect lists, LinkedIn outreach, and events like webinars and trade shows.
• Qualify inbound leads from marketing campaigns, ensuring they meet established criteria before routing to the sales team.
• Engage prospects in meaningful conversations to understand their challenges and needs, positioning the company's solutions appropriately.
• Maintain a steady pipeline of qualified opportunities for the sales team to pursue.
• Collaborate with marketing and sales teams to refine outreach strategies, messaging, and targeting based on feedback and results.
• Accurately document activities, lead status, and pipeline progress in the CRM system.
• Consistently achieve or exceed weekly and monthly activity, qualification, and pipeline creation goals.
• Stay informed about industry trends, competitive offerings, and strong knowledge of the company's products and services to effectively communicate value to prospects and facilitate the sales process.
• Participate in daily huddles and weekly reporting calls with the Growth + Revenue Marketing Manager to discuss the number of leads and opportunities generated by the team.

Requirements:

Competencies

• Strong verbal and written communication skills, with the ability to connect and build trust quickly.
• Experience with cold calling or demonstrated ability of confidence in speaking English.
• Ability to manage multiple priorities, stay organized, and maintain attention to detail, with a strong focus on project and time management skills.
• Comfort with high-volume outbound activity and persistence in reaching decision-makers.
• Self-motivated, proactive, and able to work independently with minimal coaching.
• Entrepreneurial, with the ability to conduct customer research to grow your own pipeline.
• Collaborative mindset with the ability to work effectively as part of a team.
• Familiarity with CRM platforms is a plus (Salesforce, HubSpot, or similar).

Education / Professional Certifications or Licenses Required

• Bachelor's degree, or equivalent combination of education and work experience.

Experience Requirements

• 2-4 years of experience in a BDR, SDR, inside sales, or business development role.
• Demonstrated success in outbound prospecting and lead qualification.
• Experience in healthcare IT, SaaS, or technology sales strongly preferred.
• Track record of consistently meeting or exceeding pipeline generation goals.

Work Environment / Physical Demands / Travel Requirements

• Standard office environment with extensive use of a computer, phone, and virtual communication tools.
• Occasional travel may be required for team meetings or industry events.
• Must be able to remain in a stationary position for extended periods and communicate effectively in virtual and in-person settings.

Core Values

Office Practicum seeks to hire individuals who are able and willing to embrace our company's performance-based culture, as defined by our Core Values:

• We are Clinician First
• Pediatric Care is our Home
• We Deliver on our Commitments
• Our Success is Based on Results
• We Believe in the Power of Teams

We believe that consistently aligning our planning and execution with these core values will lead to long-term success for both Office Practicum as well as the customers we serve.

Benefits

Our team members enjoy a variety of benefits, including but not limited to:

• Medical, Prescription, Vision, and Dental Insurance
• Life Insurance
• 401(k) with company match
• Paid Time Off, Holidays, and Volunteer Hours
• Company Wellness Program
• Employee Assistance Program
• Short and Long-Term Disability Insurance
• Pet Insurance
• Tuition Assistance Program
• Employee Recognition Program

Equal Employment Opportunity Statement

Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ["protected class"] including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law.

Americans with Disabilities Act Statement

Our company is committed to providing equal employment opportunities to otherwise qualified individuals with disabilities, which may include providing reasonable accommodation where appropriate. In general, it is your responsibility to notify your supervisor of the need for accommodation. Upon doing so, your supervisor may ask you for your input or the type of accommodation you believe may be necessary or the functional limitations caused by your disability. Also, when appropriate, we may need your permission to obtain additional information from your physician or other medical or rehabilitation professionals.

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