Paid Media Manager

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We're also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

KAYAK is seeking a Digital Marketing Manager/Paid Media Manager to oversee investment and execution of digital campaigns within North America, with a primary focus on YouTube. The role is based within the global Performance Marketing team and will involve close collaboration with the NORAM Brand Marketing team. 

Are you data-driven, detailed, and current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative environments, this would be a great role for you.

Curious to preview the thrilling campaigns you'll soon be part of?

Note, this role will be required to work from our Cambridge, MA office at least 3 days per week.

In this role, you will: 

• Manage and support paid media activities and brand campaigns across United States and Canada - predominantly video on Youtube (via Google Ads), with potential involvement in Meta and TikTok as a supporting function

• Collaborate with the North American Brand Marketing team to align strategies, messages, creatives, and important metrics

• Run campaign tests, analyze data, and leverage insights for optimization

• Develop clear, insightful performance reports across platforms, and regularly communicate findings and optimization strategies to collaborators and team members

• Contribute as part of a global Performance marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments in our other regions as well

• Keep up with the latest Digital marketing trends

• Travel to off-sites or our Norwalk, CT office a few times a year

Please apply if you have:

• 2+ years of experience in working with Google Ads or DV360, ideally with Youtube being a substantial part - either from an agency or an in-house team

• Strong project management, organizational, and communication skills, with excellent attention to detail

• Capability of balancing urgent priorities with strategic long-term objectives

• Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics etc.

• Experience with running & analyzing Social-first content across Youtube Shorts, Reels and TikTok is a plus

• Experience in working with and analyzing Brand lift and Reach & Frequency reports is a plus

• Experience from Meta, TikTok, PPC and Display is a plus 

• Strategic individual with a hands-on approach to execution

• Highly analytical, comfortable with campaign reporting and attribution models

• Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher level reports that analyze and showcase their performance

• Motivated individual committed to team work

Benefits and Perks:

• Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being:

  • Company-paid therapy sessions through SpringHealth

  • Company-paid subscription to HeadSpace

  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work)

  • No meeting Fridays

• Paid parental leave

• Generous paid vacation + time off for your birthday

• Paid volunteer time

• Focus on your career growth:

  • Development Dollars

  • Leadership development

  • Access to thousand of on-demand e-learnings

• Travel Discounts

• Employee Resource Groups

• Competitive retirement and health plans

• Free lunch 2 days per week

• Fun quarterly events such as boat trips, arcades, ski trips, Thursday socials, and more

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $70, ,000.- USD.

We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.

Inclusion

At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That's why we're focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.

Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We've got you.

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