Senior Director of Marketing, Consumer

LaSalle Network has partnered with a leading beauty brand in New York in their search for a
Sr. Marketing & Growth Director
.

In this role, you will shape how a modern beauty brand connects with consumers and drives profitable growth across retail, ecommerce, and digital channels. This role leads the full-funnel marketing ecosystem—consumer engagement, paid media, trade marketing, and performance analytics

This leader is equal parts brand builder and growth driver, partnering closely with Brand, Innovation, Sales, Ecommerce, and Supply Chain to launch products and strengthen performance across mass and specialty retail.

This position is hybrid onsite in NYC (2-3 days a week) and periodic travel as needed.

What You'll Do

• Lead integrated consumer and growth marketing across social, influencer, PR, creators, events, paid media, ecommerce, and retail media
• Build cultural relevance while driving measurable sales across key beauty retailers and DTC
• Own paid media and growth strategy across paid social, search, video, retail media networks, and Amazon
• Oversee performance analytics, forecasting, and test-and-learn initiatives to optimize spend, creative, and channel mix
• Support trade marketing strategy, retailer programs, and in-store activation that bring beauty launches and franchises to life
• Partner with Brand & Innovation on claims, messaging, launch toolkits, and go-to-market strategy
• Own the consolidated marketing budget and continuously improve ROI and margin
• Build and develop a high-performing team across consumer engagement, growth media, trade, brand, and performance

Requirements

• Bachelor's degree required; MBA or advanced degree a plus
• Senior marketing leadership experience (5+ years) within beauty, with strong exposure to both brand and performance marketing
• Proven success growing beauty brands across multi-retailer environments
• Deep understanding of beauty consumers, trends, creators, and cultural moments
• Strong analytical and financial acumen, including budget ownership and ROI optimization
• Experience leading cross-functional teams and complex launches
• Confident executive presence with excellent communication skills

This opportunity is perfect for candidates open to $180k+ as a base salary, along with an annual bonus eligibility.

This position also comes with a full suite of benefits including a generous PTO package, 401k eligibility, medical, dental, vision, and more

If this sounds like the opportunity for you, please apply today

• Missy Stella

Sr. Marketing Recruiter

LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: View a full list of our benefits here.

All assignments are at-will and their duration is subject to change.