Chief Marketing Officer

Chief Marketing Officer - Glo Tanning

Location: Dallas, TX

Reports to: CEO

About Glo Tanning

Glo Tanning is a rapidly growing franchise brand revolutionizing the tanning industry with premium UV-free spray tanning services. We're in a period of meteoric growth—doubling and tripling in size—with 100+ locations and 250+ units in development across the country.

The Role

We need a Chief Marketing Officer who can scale our marketing systems and strategies to match our explosive growth. You'll lead our existing marketing team and vendor relationships while building the infrastructure that takes us from 100 locations to 300+ locations.

This is a scaling role. Our current marketing works—now we need to scale it without breaking it. You'll own brand, franchise marketing support, digital strategy, grand opening campaigns, member acquisition, and everything in between.

What You'll Do

Scale Marketing Operations:

• Take marketing systems and strategies that work for 100 locations and scale them for 300+
• Build processes and infrastructure that support rapid franchise growth
• Manage and optimize existing marketing team and vendor relationships
• Create scalable frameworks for franchise marketing support

Brand Leadership:

• Own and evolve the Glo brand as we expand nationally
• Ensure brand consistency across all franchise locations
• Enforce brand guidelines and build assets that franchisees can execute locally
• Position Glo as the premium choice in the tanning and wellness categories

Franchise Marketing Support:

• Create comprehensive marketing toolkits for franchisees (local marketing, social media, promotions)
• Support grand opening campaigns for new locations (we're opening multiple per month)
• Build ambassador programs and influencer strategies that scale
• Develop training and resources so franchisees can market effectively

Digital & Social Strategy:

• Own digital presence across all channels (social media, website, email, paid advertising)
• Create content strategies that drive member acquisition and retention
• Leverage technology and automation to scale digital efforts

Member Acquisition & Retention:

• Develop strategies to drive foot traffic and membership growth across all locations
• Create retention programs and loyalty initiatives
• Build promotional calendars and campaign frameworks
• Analyze data to optimize marketing ROI and customer lifetime value

Team Leadership:

• Lead existing marketing team to higher performance
• Manage vendor relationships and agency partners
• Build collaborative culture across marketing, operations, and franchise development
• Recruit and develop team as needed to support growth

What You'll Need

Experience:

• 8-12 years in marketing leadership roles, with 3-5 years at CMO/VP Marketing level
• Franchise, multi-unit, or multi-location marketing experience required
• Proven track record scaling marketing operations during rapid growth (2x-3x growth)
• Experience managing marketing teams and external vendors/agencies
• Consumer brand marketing experience, preferably in service or wellness industries

Marketing Expertise:

• Deep understanding of franchise marketing dynamics (corporate vs. local)
• Digital marketing and social media mastery
• Brand development and positioning
• Campaign development and execution at scale
• Marketing automation and technology platforms
• Data-driven decision making and ROI optimization

Leadership & Execution:

• Strong people leader who can elevate existing team performance
• Bias for action—comfortable moving fast in high-growth environment
• Systems thinker who can build scalable processes
• Excellent cross-functional collaborator
• Comfortable with ambiguity and rapid change

Results-Oriented:

• Track record of driving measurable business results through marketing
• Experience with marketing budgets and P&L responsibility
• Analytical mindset with ability to connect marketing to revenue
• Focus on both brand-building and performance marketing

What Success Looks Like

90 Days:

• Deep understanding of current marketing operations, team, and vendor relationships
• Identified opportunities to scale existing successful programs
• Built relationships with key franchisees and internal stakeholders
• Quick wins implemented to improve efficiency or effectiveness

6 Months:

• Marketing systems and processes built to support 200+ locations
• Scalable franchise marketing toolkit and support programs launched
• Team performing at higher level with clear roles and accountability
• Grand opening playbook optimized for volume and consistency

12 Months:

• Marketing infrastructure supports 300+ locations seamlessly
• Measurable improvement in key metrics (lead gen, member acquisition, retention, franchise sales)
• Brand positioned for national expansion
• Team and vendor relationships optimized for continued growth

Why Join Glo

The Opportunity:

• Scale a rapidly growing franchise brand during its most exciting phase
• Build marketing infrastructure for a company doubling/tripling in size
• Lead brand strategy and execution across 300+ locations
• Work with a founder-led, entrepreneurial team
• Make immediate, visible impact on business growth

The Challenge:

• Fast pace—we're opening multiple locations monthly
• Building scalability while maintaining quality and brand consistency
• Supporting diverse franchisee needs across different markets
• Balancing corporate brand strategy with local marketing execution

Glo Culture

We're entrepreneurial, fast-moving, and results-driven. We value:

• Hustle: We're growing fast and need people who move with urgency
• Ownership: Take initiative, solve problems, drive results
• Collaboration: Marketing works closely with operations and franchise development
• Innovation: We're always looking for better ways to do things
• Excellence: We're building a premium brand and expect premium work

Apply

Submit your resume with a brief cover letter addressing:

• Your experience scaling marketing operations during rapid growth
• Specific examples of franchise or multi-location marketing success
• Why you're excited about the spray tanning/wellness industry
• Your approach to building scalable marketing systems

Glo Tanning is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person