Marketing Assistant

Tailwind Group is a top twenty owner and manager of off-campus student housing and brings a wealth of knowledge to the industry. We are committed to creating and sustaining a workplace culture that is second to none. We strive to fight for the highest possible good of the people that matter most, including our team members Attracting and retaining the most talented and passionate individuals in our industry is an ongoing objective at Tailwind Group. We would love for you to join our team 

The Position: The Marketing Assistant is primarily responsible for enhancing our online presence and promoting our property through engaging photo and video content on all social media platforms. Additionally, they will play a key role in outreach marketing efforts to attract new residents and promote the property within the local community. A successful Marketing Assistant will provide engaging and relevant social media content, assist with the creation and execution of the sites monthly marketing calendar, contribute to the organization and promotion of resident events, and understand this role is critical to the property's overall reputation and success.

The Property: Quarters Gainesville is a unique housing community consisting of 251 units and 920 beds, designed with University of Florida students in mind.  

This is a part-time position working a variable schedule, not to exceed 29.5 hours per week. Rotating nights and weekends are required and may vary based on property needs.  

The compensation range for this position is $14.00/hr plus bonus potential. This range is determined by current market data based on the position requirements and complexities. Final offers of employment will be based on multiple factors including candidate education, skills, experience, and location. 

As a part of your application, please submit a portfolio and/or examples of your creative and social media experience to Applications submitted without work examples will not be considered.

Responsibilities & Duties

• Produce high-quality photo and video content to be used for social media marketing and promotional materials.
• Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
• Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community.
• Collaborate with the Leasing Manager to provide marketing support for the property's leasing and resident retention efforts.
• Develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
• Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events. 
• Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
• Take ownership of the property's image and ensure that all marketing materials accurately represent its unique features and amenities.
• Stay updated on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
• Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.
• Participate in a monthly marketing meeting with the Digital Marketing Specialist. 
• Assist with new leasing efforts and other office operations as directed by management.

• High school diploma or equivalent.
• Working towards a degree in Marketing, Communications, or related field is preferred. 

Knowledge, Skills, & Abilities

• Proficiency in using social media platforms such as Instagram, Facebook, and TikTok.
• Experience with editing apps such as CapCut, Canva, and Adobe Lightroom is strongly preferred. 
• Possess strong photography and videography and editing skills.
• Must be available to work a minimum of 12 hours a week between 8:00am – 7:00pm Monday through Friday with occasional nights and weekends. 
• Must be available the last Friday of the month for a meeting with the Digital Marketing Specialist.

To learn more about our core values, mission, and vision, check out:   

A complete list of responsibilities and duties can be provided during the interview process.  

This position is not eligible for Visa sponsorship at this time. Tailwind Group is an Equal Opportunity Employer.