Lead Product Marketing Manager

About the Role

As one of the largest carrier networks in the transportation industry, Uber Freight's carrier marketplace helps carriers of all sizes—from owner-operators to large fleets—discover more opportunities to haul more freight from the world's leading shippers and grow their earnings. We're looking for a proactive, customer-obsessed, and results-driven Product Marketing Lead to build and scale the go-to-market strategy for our carrier marketplace.

This is a unique opportunity to lead narrative development and go-to-market for one of Uber Freight's core business lines. You'll be responsible for research, discovery, program design and campaign execution. You'll partner with Product, Carrier Operations, Carrier Sales, Marketing, Finance, and Data Science to thread the needle from messaging and positioning to launch and adoption. You'll also use AI tools to accelerate research, synthesize insights, and refine positioning and build content with speed and precision.

If you're a hands-on, full-stack product marketer who thrives in ambiguity, enjoys working cross-functionally, and wants to meaningfully impact an essential market segment that's traditionally underserved by technology, we'd love to hear from you.

What the Candidate Will Do

• Understand the market and customer: Lead customer insights and market research to define and refine the ideal customer profile and segmentation for Uber Freight's carrier marketplace. Identify unmet needs, assess competitive dynamics, and translate insights into product and GTM recommendations.
• Own messaging and positioning: Develop clear, differentiated positioning and messaging that communicates Uber Freight's unique value to carriers across promotional and operational communications touchpoints. Test and tailor materials across audience segments, from small owner-operators to large fleets.
• Deliver go-to-market strategy: Own GTM planning and execution, from pilot through public launch. Build scalable frameworks for carrier acquisition, cross-sell, and retention. Define and measure success metrics across awareness, onboarding, active use, and lifetime value.
• Carrier sales and enablement partnership: Partner closely with carrier sales leadership to define training materials, talk tracks, and objection handling protocols to build and grow relationships with large fleets.
• Measure, learn, and optimize: Establish KPIs and feedback loops to evaluate carrier marketplace health and GTM effectiveness. Use data and experimentation to iterate quickly, stop what doesn't work, and scale what works.

Basic Qualifications

• 8+ years of marketing or product management experience
• 5+ years of product marketing experience
• 2+ years of supply chain, logistics, and transportation experience
• BS/BA, MBA preferred

Preferred Qualifications

• Strong understanding of freight carriers, carrier marketplaces, and digital freight brokerages.
• Proven track record of launching and scaling new products or business lines that drive customer acquisition, product adoption, and revenue growth.
• Exceptional written, verbal, and visual communication skills with an ability to shift tone and style across audiences and formats.
• Demonstrated ability to craft compelling messaging and content across a range of channels (web, email, social, display advertising, in-app advertising, etc.).
• Fluency with GPTs, Google Workspace, Microsoft Office 366, Google Analytics, Hubspot, Salesforce, Tableau, and Figma.
• Quantitative prowess, tying GTM execution to business outcomes, with comfort using AI to accelerate analysis and surface actionable insights.
• Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements.
• Proven ability to partner cross-functionally with marketing, sales, product, data science, and operations teams to align on strategy and drive continued executional excellence.
• Strong organizational skills to manage multiple products, projects, and deliverables simultaneously.

Benefits & Compensation for U.S. Employees

Employees working more than 30 hours in the US at Uber Freight are eligible for benefits like a company sponsored health plan, dental and vision benefits, 401k match, financial and mental wellness benefits, parental leave, short- and long-term disability coverage, life insurance and more.  US based employees may also be eligible for a performance or sales incentive bonus program, participation in Uber Freight equity awards, and other types of compensation depending upon the role.

Illinois: The target base salary for this position is $144,900-171,000 

California: The target base salary for this position is $173, ,200

About Uber Freight 

Uber Freight is a market-leading enterprise technology company powering intelligent logistics. With a suite of end-to-end logistics applications, managed services and an expansive carrier network, Uber Freight advances supply chains and moves the world's goods. Today, the company manages nearly $20B of freight and one of the largest networks of carriers. It is backed by best-in-class investors and provides services for 1 in 3 Fortune 500 companies, including Del Monte Foods, Nestle, Anheuser-Busch InBev, and more. For more, visit 

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EEOC

Uber Freight is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regards to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.