Social Media Manager

Social Media + Community Lead

We are seeking a strategic and creative Social Media & Community Lead to lead the social media presence for 2 premier bikeshare programs This role sits at the intersection of brand, product marketing, and community engagement. You must be able to understand, connect with, and grow distinct urban communities.

You will be responsible for defining and executing the social media strategy for both brands to drive engagement, ridership, and brand affinity , while also reporting on key performance indicators (KPIs) tied to business objectives. We're currently seeing missed opportunities for building community among riders after our outreach and partner events, and this role will be key to capitalizing on those moments.

Responsibilities:

Strategy & Planning

• Develop and Own Strategy: Define a distinct and effective social media strategy for both brands, aligning with broader company Urban Solutions goals, marketing campaigns, and local community needs.
• Refine Brand Voice: Help to refine the social brand voice for both brands to ensure it is authentic, localized, and engaging.
• KPIs & Reporting: Establish measurable KPIs for each brand's social channels and provide regular, data-driven reports to track performance against goals.
• Cross-Functional Alignment: Collaborate with the company Urban Solutions operated marketing team, local operations teams, and communications/media teams to ensure social messaging is cohesive.

Content Creation & Execution

• Strategic Volume Posting: Drive consistent engagement by posting a minimum of 2-3 times per week per brand across all key social channels.
• Platform-Native Content: Create engaging, platform-native content across key channels, including eye-catching Instagram Posts, Stories, and Reels and dynamic presence on Twitter/X and Bluesky.
• Field Content Production: Demonstrate the flexibility and willingness to produce on-the-ground content (photo/video), especially in NYC, covering local outreach events, station updates, and collaborations with brand and government partners.
• UGC Integration: Actively engage with and repost user-generated content (UGC).
• Event Promotion: Design compelling marketing materials and create social buzz for local events , team-ups, and partner codes.

Community & Partnership Management

• Organic Community Management: Actively monitor and manage the social communities for both brands, including replying to comments, engaging in relevant local conversations, and escalating any operational or support requests to the appropriate internal teams.
• Relationship Building: Discover new organizations for events and partners that align with our goals.
• Partnership Outreach: Connect potential partners with the broader marketing team to implement collaborative posts and messaging.

Event Creation & Execution

• Event Goal Setting: Collaborate with partners to define clear objectives and expected outcomes for joint events.
• Collateral Design & Buzz: Lead the design and distribution of compelling marketing collateral (e.g., flyers, on-site signage) and manage the coordinated social media rollout for local events.

Requirements

• Social Media Expertise: Proven experience driving business results through modern social media content creation, trend identification, and organic influencer/advocate engagement.
• Platform Fluency: Demonstrable expertise on key platforms, including Instagram and Twitter/X, with an acute understanding of emerging features and community trends.
• Communication & Negotiation: Exceptional communication, presentation, and relationship-building skills, with a proven ability to negotiate and manage partner expectations.
• A creative spirit with a passion for storytelling and brand building.
• Super organized with an eagle eye for detail.
• A self-starter who thrives in a fast-paced, team-oriented environment.

Compensation: $28 - $37.75