Senior Vice President of Sales

6 days ago


Austin Texas Metropolitan Area, United States ForceBrands Full time

Senior Vice President, Sales

Location:
Austin, TX (Hybrid In-Office; relocation support available)

Overview:

A leading global active health and wellness company with a portfolio of fast-growing performance beverage and nutrition brands is seeking a
Senior Vice President of Sales
. This executive will oversee the company's
beverage portfolio
across national and regional accounts, drive commercial strategy, and lead a high-performing sales organization across small and large format channels.

Role Summary:

The SVP of Sales will be responsible for developing and executing a national sales strategy that drives growth, profitability, and share across multiple beverage categories and retail channels. This individual will report directly to the Chief Commercial Officer and partner cross-functionally with leadership in Commercial Strategy, Route-to-Market, Insights, Revenue Growth Management, and Brand Marketing.

Key Responsibilities:


• Deliver volume, share, and profitability targets across channels, meeting or exceeding annual KPI goals (ACV, Trade ROI, Promo Efficiency).


• Lead and develop a team of sales, category management, and shopper marketing professionals, driving a 360° go-to-market process.


• Collaborate with commercial and insights teams to ensure cohesive portfolio execution across channels.


• Partner with category and strategy functions to build and operationalize customer-specific category plans.


• Drive alignment with shopper marketing to maximize offtake and build joint business plans with major retail partners.


• Establish standardized business routines and performance reviews to manage space, promotion, and display execution.


• Represent the company in top-to-top meetings with national retail buyers and senior leadership.


• Develop future sales talent and build a culture of accountability, collaboration, and commercial excellence.

Qualifications:



15+ years
in national account leadership within the beverage industry.



10+ years
managing teams across small and large format channels.


• Proven success in
DSD or hybrid route-to-market systems
.


• Experience overseeing a
$500M–$1B+ book of business
, with full P&L ownership and responsibility for revenue growth and profitability.


• Deep experience across
mass, grocery, convenience, and club channels
, with demonstrated success managing
top national retail partnerships including Target, Walmart, Costco, Sam's Club, and major regional chains
.


• Strong analytical skills with a focus on syndicated data (IRI/Nielsen).


• Bachelor's degree required; MBA preferred.


• High energy, strategic mindset, and a bias for action in fast-paced environments.

Performance Metrics:


• Sales and share growth


• Account profitability and ROI


• Channel strategy development and execution


• Team engagement and performance



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