Marketing Insights Researcher
1 week ago
Responsibilities
- Develop the learning agendas to support progress on business goals
- Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
- Translate research findings into actionable insights with clear recommendations
- producing highly effective communication that motivates people to apply learnings in marketing and across the organization
- Research Expertise: 6+ years of research experience. High degree of qualitative and quantitative research expertise, with the ability to apply them in a business context to drive decision-making and raise salience of new opportunities
- Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution with a focus on shaping strategy, driving alignment, and delivering business outcomes
- Strategic skills: Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance
- Education: Bachelors degree required, MA or PhD preferred
- 3+ years experience working in the digital advertising landscape and specifically with Meta's suite of advertising and measurement products
- Experience with marketing campaign analysis and measurement
- Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
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