Design Lead

3 days ago

New York, New York, United States The Tie Full time $120,000 - $240,000 per year

The Tie is the leading provider of information services for digital assets and we're looking for a Design Lead who can bring together design strategy and hands on execution. You will guide the visual direction of our brand while staying deeply involved in the actual work. This role sits at the intersection of marketing, events, and content. You will shape how The Tie shows up across social media, landing pages, event experiences, and institutional materials.

What you will do

  1. Brand and Creative Direction

  2. Develop and evolve the visual identity for The Tie across all touchpoints

  3. Define how campaigns, announcements, and events should look and feel
  4. Translate marketing goals into clear visual concepts and guidelines
  5. Work with Marketing and Events to shape the design approach for launches, events, and campaigns

  6. Maintain consistency and clarity across all creative output

  7. Hands on Design Execution

  8. Design social assets, graphics, and campaign visuals

  9. Create event collateral including stage screens, signage, booth graphics, and any other print materials
  10. Design landing pages, online banners, paid ads, and other digital campaign assets
  11. Produce presentation decks, reports, one pagers, and institutional design materials
  12. Collaborate with motion and video editors on animations

  13. Handle fast turnaround work for announcements and time sensitive content

  14. Cross Functional Collaboration

  15. Work closely with marketing on storytelling, campaign planning, and day to day content

  16. Partner with the events team to deliver consistent, high quality visual experiences
  17. Coordinate with motion designers or freelancers when needed
  18. Bring strong design judgment into discussions around brand, communication, and messaging
Requirements
What you should bring
  • A portfolio that shows strong design fundamentals and strategic thinking
  • At least 4 years of design experience in crypto, fintech, tech, or other fast paced industries
  • Ability to shift between creative direction and hands on execution
  • Skill in creating cohesive visual systems for campaigns, events, and brand assets
  • Strong sense of layout, typography, color, and visual storytelling
  • Understanding of what performs on social platforms and how to design for them
  • Confidence working across digital, print, event, and web formats
  • Proficiency in tools: Figma, Adobe Creative Cloud, and others.
  • Excellent communication skills and comfort working across teams
Nice to have
  • Understanding of crypto and/or financial markets
  • Familiarity with Webflow
  • Experience using AI tools for design or workflow efficiency
Who you are
  • You care equally about ideas and craft
  • You move from strategy to execution without slowing down
  • You see design as a core part of how a company communicates
  • You are collaborative, curious, and tuned into what works visually today
Benefits
Benefits
  • Competitive compensation (salary and options)
  • Flexible paid time off
  • Flexible working hours
  • A fast-paced and exciting work environment
  • Strong teamwork-driven culture

The Tie Inc is an equal opportunity employer

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