Design Lead

7 days ago

New York, New York, United States CultureFly Full time $70,000 - $80,000 per year

Do you have a passion for pop culture? Do you binge watch the latest Netflix series in one sitting? Are your bookcases filled with collectible vinyl figures? Do you fixate on your favorite game and dream up what would make it even cooler? Then CultureFly might be the place for you Come join the swarm

As our portfolio of collectibles, toys and brands expands, the Collectibles team is in need of additional support. We're looking for a Brand Lead / Designer to champion product development from idea to production. You'll guide the creative direction, on-shelf-identity, play pattern and product storytelling for a rapidly growing brand. This role blends strategic brand leadership with hands-on design — perfect for a creative who can think both like a marketer and a maker.

Responsibilities Include:


• Lead the brand vision: Define and evolve the creative direction, tone, and positioning for assigned toy brands.


• Design for play: Create packaging, product graphics, logos, patterning, and visual assets that reflect the brand's style and target audience.


• Drive cross-functional collaboration: Partner with Product Development, Brand Owners, Licensing, Marketing and Sales to ensure brand cohesion across all touchpoints.


• Concept development: Develop seasonal lines, sub-brands, and special edition concepts that build brand equity and retail excitement.


• Trend & insights: Track toy, pop culture, and design trends to inspire new ideas and keep the brand fresh.


• Presentation & storytelling: Build compelling brand decks, moodboards, and pitch materials for internal reviews and retailer or licensor presentations.


• Illustration and Technical skill: Must be able to create turnaround drawings of product as well as edit/revise designs based off Licensor feedback

Requirements:


• Bachelor's degree in Graphic Design, Industrial Design, Marketing, or related field.


• 5+ years of experience in toy, entertainment, or consumer products design or brand management.


• Strong portfolio showcasing design for toys, packaging, or consumer brands.


• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); 3D familiarity (Blender, Cinema4D, or Fusion 360) a plus.


• Understanding of toy production methods, materials, and packaging constraints.


• Exceptional visual communication, organization, and storytelling skills.


• Passion for toys, play, and pop culture


• Ability to work both independently as well as part of a team


• Positive "Can Do" attitude


• Authorized to work in the US

Salary Range: $70,000-$80,000

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