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Content Marketing Manager

2 weeks ago

Alpharetta, Georgia, United States Saleo, Inc. Full time

Saleo is the leading live-demo experience platform for SaaS companies. We help revenue teams create customized, data-rich product demos that increase win rates and accelerate sales cycles. Backed by top-tier investors and growing quickly, we're building a thoughtful, collaborative team focused on redefining how software companies demo their products.

We are seeking a highly creative, strategic, and results-driven Content Marketing Manager to elevate our brand presence and drive engagement through compelling storytelling. This role is pivotal in shaping our thought leadership position in the industry, managing our core content platforms (blog, website), and leading our social media strategy. The ideal candidate is an exceptional writer and storyteller with a proven track record in developing content that resonates with a professional audience and drives business objectives.

Responsibilities
Content Strategy and Thought Leadership
  • Develop and execute a comprehensive content marketing strategy aligned with business goals, marketing campaigns, and sales initiatives.
  • Spearhead the creation of high-quality, authoritative thought leadership content (e.g., white papers, industry reports, executive Q&As) that establishes our company and leadership team as experts.
  • Identify emerging industry trends and topics to ensure our content remains timely, relevant, and differentiated.
Content Creation and Management
  • Manage the end-to-end production of all blog content, including ideation, writing, editing, SEO/GEO optimization, and scheduling.
  • Own all website copy, ensuring brand consistency, clarity, and effectiveness in communicating our value proposition across all pages.
  • Collaborate with product, sales, and design teams to transform complex information into clear, engaging, and actionable marketing materials.
  • Maintain a detailed content calendar, managing deadlines and workflows for internal and external contributors.
Social Media Management
  • Develop and execute the social media strategy across key platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to increase brand awareness, engagement, and website traffic.
  • Create compelling, platform-specific social media copy and visual briefs that reflect the brand voice.
  • Monitor social media performance, analyze trends, and adapt strategy to maximize reach and impact.
Brand Voice and Consistency
  • Serve as a brand steward, ensuring consistent tone, style, and voice across all communication channels and content assets.
  • Develop and maintain content guidelines and style guides for the organization.
Performance Analysis
  • Track, analyze, and report on key content marketing metrics (e.g., website traffic, engagement rates, lead generation) to measure effectiveness and ROI.
  • Use data and audience feedback to continually optimize content performance and identify new opportunities for growth.
Tools & Skills
  • Proficiency with content management systems (e.g., WordPress) and marketing analytics tools (e.g., Google Analytics).
Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • 4-6 years of experience in content marketing, preferably within a B2B or technology
  • Exceptional writing, editing, and verbal communication skills with a portfolio demonstrating high-quality, professional content across various formats (blog posts, website copy, social media).
  • Demonstrated experience in developing and executing thought leadership strategies.
  • Proven expertise in social media strategy and management, particularly LinkedIn.
  • Strong understanding of SEO and GEO/AI search principles and content optimization techniques.
  • Ability to manage multiple projects simultaneously, meet tight deadlines, and work effectively with cross-functional teams.

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