Paid Search Manager

The Deamer Group is partnering with BuildASign on another role

Paid Search Manager

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company's inception in 2005 to include more than 600 employees. BuildASign also operates and We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory.Position Overview:

We are seeking a data-driven Paid Search Manager to lead the strategy, execution and optimization of our paid search marketing campaigns across multiple platforms (Google Ads, Microsoft Ads). In this role you will be responsible for shaping strategy and improving campaign performance to drive both bookings growth and profitability, including keyword research, ad copy creation/testing, bidding strategy optimization, budget allocation, landing page alignment, tracking and reporting. You will manage a team of Paid Search Specialists, helping to guide strategy, prioritize projects and provide feedback. You'll collaborate closely with marketing, creative, product, and analytics teams to maximize ROI and support BuildASign's growth goals. The right candidate will bring advanced Excel/data skills, strong troubleshooting capability, and a knack for strategic innovation in the paid search space.

Key Responsibilities:

• Manage team of Paid Search Specialists; guiding priorities, delegating tasks and ensuring the team meets KPIs.
• Plan, set up, execute, monitor, and optimize paid search campaigns (Google Search, Shopping, Performance Max, Microsoft Ads, etc.).
• Monitor campaign performance metrics (e.g., ROAS, CPA, CTR, CPC, conversion rate, incremental revenue) and surface actionable insights.
• Diagnose under-performing campaigns: identify root causes (bid strategy, targeting, negative keywords, ad copy, landing page experience, tracking issues) and implement corrective actions plus follow-through.
• Build and maintain advanced reporting dashboards and regular presentations for senior leadership: summarizing performance, opportunities and strategic recommendations.
• Conduct in-depth keyword research, competitive analysis, and search trend analysis to identify growth opportunities.
• Develop compelling ad copy and coordinate/advise on creative and landing page optimization to improve conversion rates.
• Manage bids, budgets, and spend pacing; ensure campaigns stay within budget and are cost-efficient.
• Setup, maintain, and analyze campaign tracking (conversion tracking, attribution, remarketing, etc.).
• Regularly review campaign performance data (impressions, clicks, conversions, cost per sale, ROAS, etc.) and make data-driven decisions and optimizations.
• Run A/B tests (ad copy, landing pages, targeting) to continuously improve performance.
• Stay abreast of industry changes in paid search (especially Google Ads), e-commerce best practices, feed optimization and search trends.
• Collaborate cross-functionally: with creative for ad assets, with web/product for landing page experience, with analytics/BI for reporting and insights.
• Prepare and present performance reports to marketing leadership; suggest strategic recommendations.
• Identify and pursue new paid search channels or tactics (e.g. audience targeting, remarketing/search retargeting, etc.).

Qualifications & Skills:

• Bachelor's degree (Marketing, Business, Communications, or related field) or equivalent experience.
• 5 - 7+ years of experience working on sophisticated SEM accounts in e-commerce or retail (or a related field) with demonstrable success (e.g. improving conversions, reducing CPA, increasing ROAS).
• Self-starter attitude; able to work independently, manage time / priorities across multiple campaigns & accounts.
• Strong leadership skills; experience managing a team, prioritizing projects, and delegating tasks.
• Proven track-record of campaign troubleshooting and turning around under-performing ad programs: diagnosing issues, taking corrective action and driving measurable improvement.
• Solid understanding of attribution, tracking (UTMs, conversion pixels, cross-device splits), ROAS modelling, margin-driven bidding.
• Excellent communication skills: able to clearly present data-driven insights and strategic recommendations to non-technical stakeholders.
• Expert-level proficiency with Google Ads, Microsoft Ads, and their tools/features (search, shopping, performance max, remarketing, etc.).
• Advanced experience managing and optimizing Shopping data feeds, including proven track record of implementing best practices to improve Shopping ad performance via feed optimizations.
• Expert- level Excel & data analytics skills; ability to work with data, interpret metrics, pull insights, use tools like Google Analytics (or GA4), Excel (or Google Sheets), and possibly BI tools.
• Mastery of Excel functions and data manipulation for scenario modeling and performance deep-dives, including summarizing multi-dimensional data (by brand, product line, geo, device, audience, etc).
• Experience with conversion tracking, attribution modeling, setting up / troubleshooting tags, pixels, etc.
• Experience managing large marketing budgets, pacing spend, bid strategies, and ensuring cost efficiency.
• Comfortable in a fast-paced, agile e-commerce environment managing multiple accounts, campaigns, product lines, and shifting priorities.

Nice to Have:

• Experience with attribution tools / multi-touch attribution and landing page optimization (UX/copy/design) or working closely with UX/web dev teams.
• Knowledge of SEO, since organic + paid search often interplay.

Benefits and Perks:

• Comprehensive health insurance plans.
• 401(k) retirement savings plan with company match.
• Paid Time Off, Holidays, and Volunteer Time Off.
• Professional development and team building opportunities.
• Discounts on products produced by BuildASign.

***

We review every resume that is received. Unfortunately, we are unable to respond to every candidate. It usually takes one to two weeks for us to review your application. All applications will remain on file for consideration for future opportunities. Thank you in advance for your application

The Deamer Group is an equal opportunity employer with a goal of recruiting a diverse workforce to meet the hiring needs of our clients.