Director of Marketing Operations

Description
POSITION SUMMARY:
The
Director of Marketing Operations & Communications
is responsible for leading marketing operations and communications strategies for Duravant's Protein Processing Operating Group. Is a key member of the Operating Group leadership team and is a business partner to Operating Company leaders. Directs creation, development and implementation of marketing programs, lead generation campaigns, tools and processes to increase sales for the Operating Group. Identifies new vertical growth markets and oversees the planning, execution, and measurement of marketing programs, internal and external communications, and marketing technology stacks to support sales enablement and long-term business growth.

Role

• Develops overall marketing operations and lead generation strategy for Operating Group and operating companies & brands within group
• Leads internal and external communications strategy to strengthen brand positioning and drive market awareness
• Develops scalable processes to drive marketing efficiency and effectiveness
• Ensures data-driven decision-making through tracking and measurement of KPIs and reporting
• Fosters cross-functional collaboration with Sales, Lifecycle Services and HR
• Builds, mentors, and leads a high-performing team across marketing operations, content development, and communications

Essential Responsibilities

• Defines annual marketing operations and communications priorities and establishes annual marketing plan and budget.
• Sets clear performance expectations and KPIs for marketing team and individuals, aligning daily execution with monthly, quarterly and annual objectives.
• Maintains overall responsibility for lead generation through outbound targeted campaigns, lead capture and nurturing programs to generate Marketing Qualified Leads for sales. Monitors, measures, and evaluates marketing operations campaigns and lead generation performance. Establishes benchmarks, develops reports and communicates results. Tracks ROI.
• Oversees development of marketing communications content and assets across brands, including but not limited to collateral materials, training tools, whitepapers, advertising, PR, social media, website, videos, email marketing and other sales enablement tools.
• Responsible for digital strategy for all websites, social media sites, and on-line channels for Operating Companies and brands. Oversees content strategy and development.
• Oversees the capture and analysis of market intelligence and voice-of-customer insights to drive business growth. Stays informed of ongoing industry trends.
• Leads and maintains ownership of global tradeshow strategy for Operating Group. Responsible for developing show objectives, determining space requirements, design, equipment and presentation of exhibit. Implements appropriate pre-show, during-show, and post-show initiatives so that sales and marketing opportunities are maximized to improve visitor attendance.
• Supports new product development by collaborating with Product Managers to develop and execute product commercialization plans.
• Creates annual department budget, authorizes expenditures, and tracks project costs to control expenses.
• Supports M&A Integration activities including onboarding newly acquired Operating Companies.

Qualifications
POSITION REQUIREMENTS:

• Bachelor's degree in Marketing, Communications or related field. Master's degree preferred.
• Minimum of 5-7 years of previous marketing operations & communications management experience
• Minimum of 3 years of leadership experience
• Experience with industrial marketing, channel marketing, or OEM partnerships.
• Familiarity with global marketing operations and multi-regional messaging.
• Understanding of technical or engineered product marketing
• Previous experience with Marketo Marketing Automation Platform and a CRM system ) preferred
• Specific Software Skills:
• Microsoft Word, Excel, PowerPoint.
• Graphics design experience a plus
• Travel approx. up to 25% for tradeshows, events and meetings

Desired Characteristics

• Excellent verbal and written communication skills and the ability to collaborate across departments.
• Solid command of marketing terminology
• Sense of urgency and a demonstrated ability to meet deadlines
• Process oriented, organized, and demonstrates strong project management and follow-through skills
• High level of personal enthusiasm and self-motivation
• Drives for results
• Readiness to adapt to new processes/technologies and work as a change agent with internal team members
• Inspires trust and open communication
• Clearly expresses oneself orally and in writing
• Strong creative design skills
• Engages, inspires, and motivates

Additional Information
Duravant is a global engineered equipment company with an over 100-year operating history. Through our portfolio of operating companies, we deliver trusted end-to-end process solutions for customers and partners through engineering and integration expertise, project management and operational excellence. With worldwide sales distribution and service networks we provide immediate and lifetime aftermarket support to all the markets we serve in the food processing, packaging and material handling sectors. Duravant's market-leading brands are synonymous with innovation, durability and reliability.