General Manager

ASH Hotels designs, develops, owns and operates a very special collection of properties. In our world, a hotel is much more than a destination to meet, dine, or sleep. Rather, it is a dynamic site of imagery and emotions, interactions and sensations manifesting within the walls of a beautifully restored local legend - a living movie set. An ASH hotel is a connection to the past and a beacon for the future, layered in nuanced storytelling that invites exploration time and again.

We are excited to welcome The Inn on Ferry Street to the ASH family. Working with the building's new owners, Deep Dive Hospitality, in partnership with Witness Investments and Song United, we are looking for a General Manager to join the team at The Inn.

The Inn on Ferry Street comprises 33 distinctive guest rooms across a collection of restored Victorian homes and carriage houses, offering an intimate, heritage-rich experience in the heart of Detroit's cultural center. Planned enhancements to the property will include a fine-dining restaurant and courtyard, the activation of flexible meeting spaces, art curation, curated micro retail, and expanded outdoor facilities. Completion of these upgrades is anticipated in late 2026.

Job Overview

The General Manager is responsible for the daily strategic and operational management of the hotel, ensuring exceptional guest and employee experiences while maximizing profitability and maintaining the property's unique character. This role requires a seasoned hospitality professional who can independently manage all aspects of hotel operations while collaborating closely with the Regional Director of Hotel Operations to achieve corporate objectives.

Key Accountabilities

Property Operations & Guest Experience

• Oversee all daily hotel operations including front office, housekeeping, breakfast attendants and maintenance
• Ensure consistent delivery of exceptional guest service that reflects Ash standards
• Maintain high standards of property appearance, cleanliness, and functionality
• Handle VIP guest relations and resolve complex guest issues
• Implement and monitor guest satisfaction programs and respond to feedback

Financial Management

• General P&L responsibility for the property with accountability to Regional DOHO for financial performance
• Develop annual operating budgets and monthly forecasts in collaboration with Regional DOHO
• Monitor daily, weekly, and monthly financial performance against targets
• Control operating expenses while maintaining service quality standards
• Optimize revenue through effective pricing, inventory management, and upselling strategies

Team Leadership

• Lead, motivate, and develop department heads and management team
• Foster a positive workplace culture that promotes teamwork and excellence
• Conduct regular staff meetings, performance reviews, and coaching sessions
• Manage staffing levels and scheduling to optimize service delivery and cost efficiency
• Implement training programs to enhance service quality and operational efficiency

Sales & Marketing

• Partner on local sales initiatives and maintain relationships with key accounts
• Work with Regional Director of Hotel Operations and ownership to implement brand marketing strategies
• Participate in local community events and business development activities
• Monitor competitive landscape and adjust strategies accordingly

Brand Standards & Compliance

• Ensure full compliance with brand standards and corporate policies
• Maintain all required licenses, permits, and certifications
• Implement health, safety, and security protocols
• Conduct regular property inspections and quality assurance reviews
• Manage vendor relationships and service contracts

Preferred Qualifications

Education & Experience

• Bachelor's degree in Hospitality Management, Business Administration, or related field
• Minimum of 4 years of progressive leadership experience in upscale or luxury hospitality
• Previous experience as Assistant GM, Hotel Manager, Department Head, or similar leadership role
• Proven track record of management and financial performance foundations
• Experience with boutique, lifestyle, or independent hotel brands preferred

Technical Skills

• Advanced proficiency in hotel management systems
• Strong understanding of hotel accounting and financial reporting
• Knowledge of revenue management principles and distribution channels
• Experience with labor management and scheduling systems
• Advanced Microsoft Office skills

Essential Leadership Skills

• Excellent communication and interpersonal skills
• Problem-solving abilities and sound judgment under pressure
• Attention to detail with ability to see the big picture
• Flexibility to work various shifts including nights, weekends, and holidays
• Hands-on Leadership: Leads by example with visible presence throughout the property
• Team Development: Natural mentor who invests in growing team members' skills and careers
• Guest-Centric Focus: Genuine passion for hospitality and creating memorable experiences
• Adaptability: Thrives in dynamic environment and adjusts quickly to changing priorities
• Communication Excellence: Clear, consistent communicator who keeps teams informed and engaged
• Cultural Sensitivity: Builds inclusive environment that celebrates diversity in both guests and staff
• Performance Orientation: Drives results while maintaining high team morale and engagement

Success Metrics

• Achievement of financial targets (revenue, GOP, labor costs)
• Guest satisfaction scores and online reputation metrics
• Employee engagement and retention rates
• Brand standard compliance scores
• Operational efficiency metrics (service times, upselling rates, etc.)
• Market penetration and local account development

Reporting Structure

• Reports to:
  Regional Director of Hotel Operations, Detroit
• Direct Reports:
  Department Heads

Growth Opportunities

This role provides excellent preparation for regional management positions, multi-property oversight, or senior operations roles within the company. The General Manager will work closely with the Regional Director of Hotel Operations on strategic initiatives and may be involved in new property openings or acquisitions.

Compensation & Perks

● Salary: $90,000 a year, with Performance Based GM Bonus Plan (up to 20% of salary)

● Health insurance, dental insurance, vision insurance, Voluntary Life, Long and Short term disability, Pet Insurance, Critical Illness and 401 (k) with up to 4% match

● Annually: 10 vacation days, 5 paid sick days, 4 paid personal days, 11 paid holidays

● 50% food and beverage discount and discounted hotel rooms

● Opportunity for growth within Ash People LLC.

Ash provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other legally protected status. In addition to federal law requirements, Ash complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Ash expressly prohibits any form of workplace harassment based on race, color, religion, sex, national origin, age, disability, genetic information, or any other legally protected status. Improper interference with the ability of Ash employees to perform their job duties may result in discipline up to and including discharge.