Database Marketing Director

1 week ago

Mesquite, Nevada, United States Tap Growth ai Full time $120,000 - $180,000 per year

We're Hiring: Database Marketing Director
We are seeking an experienced Database Marketing Director to lead our data-driven marketing initiatives and drive customer engagement through strategic database management. The ideal candidate will have expertise in customer segmentation, campaign optimization, and marketing analytics to maximize ROI and business growth.

Location:
Mesquite, NV

Work Mode:
Work From Office

Role:
Database Marketing Director

Salary:
$120,000-$140,000

What You'll Do
∙Execute database marketing strategies, direct mail and email initiatives, to enhance player

engagement.

∙Utilize advanced data analysis techniques to inform strategic marketing decisions,

establish key performance indicators (KPIs), and monitor return on investment (ROI).

∙Coordinate seamlessly with internal departments and external vendors to execute

marketing campaigns with precision.

∙Assist in the strategic planning and execution of casino kiosk promotions and targeted

marketing campaigns.

∙Produce segmented lists tailored for specific marketing initiatives, ensuring maximum

impact and relevance.

∙Adhere strictly to confidentiality protocols regarding player information and regulatory

compliance within the gaming industry.

∙Foster collaboration with cross-functional teams to seamlessly integrate marketing initiatives.

∙Analyze competitive information and internal financial information and develop plans

with measurable results.

∙Coordinate multiple projects simultaneously, prioritizing and flexing to accommodate last

minute requests and changes.

∙Other job-related duties as assigned and instructed by management.

Customer Service Expectations
∙Make every guest feel valuable and important.

∙Respond to guests with the utmost courtesy and project a polished, professional image.

∙Work with team members to provide quality customer service.

What We're Looking For
∙A self-starter skilled in advanced data analysis and collaboration for marketing

campaigns success.

∙A bachelor's degree in marketing, computer science, or a related field is required.

∙
Two (2) or more years of experience
in database marketing is required, with gaming

Experience Highly Preferred.
∙
5 years or more work experience
as a Database Marketing Director or Manager will be

taken into consideration in lieu of the bachelor's degree requirement.

∙Thorough knowledge and understanding of player tracking and analysis systems.

∙Proficient in utilizing Structured Query Language (SQL), relational databases, and multi-

dimensional databases for comprehensive data analysis.

∙Experienced in developing complex queries for precise selection of individuals for

marketing campaigns, including control/test group implementation.

∙Experience With Aristocrat Oasis And Loyalty Preferred.
∙Proficient in conducting thorough proofing and data checks to ensure accuracy and

relevancy of marketing materials sent to targeted player groups.

∙Excellent organizational skills, project management abilities, and proficiency in

Microsoft Office programs.

∙Strong interpersonal communication skills and the ability to collaborate effectively with

team members and external partners.

∙Ability to work varying shifts including weekends and holidays.

∙Must possess exceptional analytical, communication, and leadership skills.

∙Ability to work in a diverse, fast-paced, deadline-driven environment.

Ready to make an impact? Apply now and let's grow together

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