Atlantic Regional Director of Sales – Wise Foods

5 hours ago

Miami, Florida, United States WISE SNACKS Full time

Atlantic Regional Director of Sales – Wise Foods

Location: This role is based in the Southeast region, with a preference for candidates located in Miami, FL.

Wise Foods is seeking a Southeast Regional Director of Sales to lead regional sales execution and distribution performance across the Southeast as part of the company's redesigned commercial organization. This role is newly structured to support Wise's focus on scalable growth, disciplined execution, and stronger alignment between sales and operations.

The Southeast Regional Director of Sales is accountable for regional performance across customers, distributors, and branches, ensuring alignment with national commercial strategies while addressing unique regional market dynamics.

Areas of Responsibility

  • Regional Execution and Performance

  • Execute regional sales strategies aligned with company-wide objectives.

  • Drive revenue growth, distribution effectiveness, and execution consistency across the Southeast.
  • Monitor performance metrics and implement improvement plans as needed.

  • Distributor and Partner Management

  • Lead distributor and branch execution across the region.

  • Ensure compliance with service, coverage, and performance standards.
  • Partner with internal teams to address execution challenges and opportunities.

  • Customer Support and Market Presence

  • Support regional customer initiatives in coordination with national account leadership.

  • Participate in customer reviews and regional business planning.
  • Monitor competitive and market trends to inform regional execution.

  • Operational and Cross-Functional Coordination

  • Work closely with Operations and Supply Chain to align inventory, logistics, and routing with customer needs.

  • Support execution of marketing programs and promotional initiatives at the regional level.

  • Leadership and Development

  • Lead and develop regional sales and operational talent.

  • Foster accountability, engagement, and performance-driven culture.

Education & Experience Requirements

  • Bachelor's degree required, MBA preferred.
  • 8+ years of experience in sales, distribution, or commercial leadership roles.
  • Experience managing distributor networks and regional execution.
  • Strong leadership, communication, and problem-solving skills.

Physical Demands & Work Environment

  • Regular travel within the Atlantic region required.
  • Combination of office, field, and manufacturing environment exposure.

About Wise:

Wise Foods Inc. is a leading producer of salty snacks with a long heritage. Founded in 1921, Wise is a brand of tradition and authenticity that consumers have come to know and trust over the last 100 years. Since our inception, our iconic brand has symbolized great tasting snacks for many generations of consumers including potato chips; cheese flavored baked and fried corn snacks, tortilla chips, pretzels, popcorn, corn chips, onion rings and other assorted snacks. We market our products under some of the most recognizable brand names in the salty snack industry, including Wise, Cheez Doodles, New York Deli, Bravos and Deep River. We also produce private label products for a number of retailers. Products are distributed using a direct-store-door delivery and merchandising system and sold in major grocery retailers, neighborhood markets and urban bodegas, as well as established retailers in the mass, convenience store, drug, food service and club channels. Wise Foods is fully owned by Arca Continental, the second largest Coca-Cola bottler in Latin America and one of the largest in the world. We invite you to explore growing your career with Wise

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