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SEO Specialist – Multifamily Marketing

2 hours ago

Winter Park, Florida, United States Hillpointe Full time

WHY HILLPOINTE? Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMHC's list of Builders and Developers, our team ensures best-in-class execution.

Built on its long and proven track record of real estate development, the firm's investment approach is centered around its in-house general contracting expertise, enabling direct control of cost and delivery timeframe. For each project, Hillpointe directly controls land acquisition, land development, construction, procurement of building materials, asset management, and capital markets. This is more than just a job - it's a career-defining opportunity At Hillpointe, you'll be part of a dynamic, innovative team that has tangible impacts on day-to-day operations and contributes directly to overall success.


SEO Specialist – Multifamily Marketing

We are seeking an SEO Specialist / Strategist to support our multifamily portfolio through data-driven, technically sound, and content-forward SEO strategies. This role will focus on improving organic visibility and performance for property and corporate websites, partnering closely with Digital Marketing, Marketing, and Operations teams to support leasing and brand objectives.

The ideal candidate understands SEO from both a strategic and executional lens, with hands-on experience across on-page optimization, technical SEO, schema, and local search for multi-location businesses.

Key Responsibilities:

SEO Strategy & Execution

  • Develop and execute SEO strategies to support multifamily property websites and corporate digital initiatives
  • Conduct keyword research and mapping aligned to leasing, location-based, and brand goals
  • Optimize on-page elements including metadata, headers, internal linking, and content structure
  • Implement and maintain schema markup (LocalBusiness, ApartmentComplex, FAQ, Review, etc.) to enhance search visibility and rich results

Technical SEO

  • Partner with Digital Marketing and web teams to identify and resolve technical SEO issues
  • Support site audits related to crawlability, indexing, page speed, Core Web Vitals, mobile usability, and site architecture
  • Monitor and troubleshoot issues related to redirects, broken links, duplicate content, and site migrations

Local SEO & Listings

  • Optimize local SEO performance for individual properties across Google Business Profiles and other key platforms
  • Ensure NAP consistency, review visibility, and location-based ranking improvements
  • Support localized content and landing page strategies for property-level performance

Content & Collaboration

  • Collaborate with content, brand, and property marketing teams to ensure SEO best practices are integrated into new and existing content
  • Provide SEO guidance for blogs, landing pages, property descriptions, and community pages
  • Support new development, lease-up, and repositioning efforts from an SEO perspective

Reporting & Optimization

  • Track and report on SEO performance including rankings, organic traffic, conversions, and visibility trends
  • Analyze performance data to identify optimization opportunities and inform strategy adjustments
  • Stay current on algorithm updates, SEO best practices, and emerging trends

Qualifications:

  • 2–3 years of hands-on SEO experience, preferably in multifamily, real estate, multi-location, or agency environments
  • Strong understanding oftechnical SEO, on-page optimization, schema, and local SEO
  • Experience using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms
  • Working knowledge of CMS platforms and website structures
  • Ability to translate SEO insights into clear recommendations for cross-functional teams
  • Strong attention to detail, organization, and prioritization skills

Preferred Experience:

  • Experience supporting multifamily or multi-property portfolios
  • Familiarity with lease-up and new development SEO strategies
  • Basic understanding of HTML, structured data, and website performance metrics
  • Experience collaborating with digital marketing, paid media, or web development teams

Why Join Us:

  • Be part of a collaborative, growth-oriented marketing team
  • Work on high-impact multifamily assets across multiple markets
  • Opportunity to grow within a robust digital marketing function
  • In-office collaboration in our Winter Park headquarters

NOTE: This document outlines the general nature and level of work expected from individuals in this role.  It's important to understand that this is not an exhaustive list of responsibilities, duties, and skills.  Additional tasks or job functions that can be safely performed may be required as necessary by supervisory personnel.  This flexibility in additional duties showcases the company's adaptability and encourages employees to be versatile. The employee is expected to adhere to all work rules, procedures, and policies established by the company, including, but not limited to, those contained in the employee handbook.