LIVE - US Growth Marketing - Creators

Responsibilities
About the Team

The TikTok LIVE team's mission is to work hand-in-hand with creators, influencers, and communities to create an environment that brings people together in real time through meaningful, interactive connections.

As an Integrated Marketing Manager focused on creator and content storytelling, you will help showcase the best of TikTok LIVE creators and build campaigns that inspire more creators to go LIVE. You will execute integrated marketing initiatives that bring awareness to TikTok LIVE's creator community, celebrate their success stories, and drive creator engagement.

We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.

Responsibilities

• Execute Creator Campaigns: Support the planning and execution of creator-focused marketing campaigns across owned and earned channels (e.g., in-app, social, comms).

• Lead Content Storytelling: Identify, craft, and publish impactful creator success stories that showcase the unique value of TikTok LIVE.

• Drive Creator Recognition Programs: Assist in developing and launching initiatives that spotlight and celebrate top creators during key moments (e.g., seasonal campaigns, milestones).

• Collaborate Cross-Functionally: Work closely with teams across LIVE Ops, Content Strategy, and Product Marketing to ensure campaigns align with creator growth and retention goals.

• Optimize Channel Strategy: Maintain and evolve best practices for storytelling across TikTok's owned channels, ensuring consistent, creator-first messaging.

• Track & Analyze Performance: Monitor campaign results and creator engagement, delivering insights and recommendations to drive continuous improvement.

Qualifications
Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Media, or a related field

• 2–5 years of experience in marketing, content strategy, or creator/influencer programs

• Strong storytelling and content development skills for digital and social platforms

• Proven project management skills; ability to manage multiple campaigns simultaneously

• Experience analyzing campaign performance and using data to inform strategy

Preferred Qualifications

• Experience working directly with creators or influencers, especially in live streaming, entertainment, or social media

• Familiarity with TikTok LIVE or similar platforms

• Knowledge of creator trends, internet culture, and emerging content formats

• Proficiency in English and Spanish or Mandarin is a plus; the role requires frequent communication with global teams, clients, and stakeholders to ensure smooth cross-cultural collaboration across key regions.

• Background in developing creator recognition or incentive programs

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​

Job Information
【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $ $192534 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​