Customer Insights Manager

Business Unit Overview
About Bob Evans Farms, Inc.
For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the No. 1-selling refrigerated dinner sides*, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We're also a leading producer and distributor of sausage and egg products including liquid eggs. In addition to our flagship Bob Evans brand, our product portfolio includes Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company. For more information about Bob Evans Farms, Inc., visit

Responsibilities
Position Overview:
The Customer Insights Manager is a customer-facing role that supports the Customer Team at Bob Evans strategic accounts to improve planning, sales execution, and financial results through insights and evaluation. Evaluates appropriate, strategic business and industry drivers. Will assist in developing, implementing, and managing a sales strategy to achieve accelerated sales goals.

Accountabilities

• Engages directly with buyers and provides customer-specific insights, reports, and evaluation
• Performs market assessments to provide recommendations on regional assortment, pricing, and merchandising
• Supports development of joint business planning (JBP) plans and materials; maintains plans throughout the year
• Responsible for identifying insights on new item launches and working closely with Marketing, Trade on insights to provide feedback
• Provides insight into customer e-commerce vs. brick-and-mortar sales performance
• Maintain weekly, quarterly, annual forecasts for shipments by category and track performance against plan
• Supports the development of promotional plans and tactics; responsible for planning and managing promotional plans
• Collaborate with various internal teams to bring value to the assigned customers (Category Management, Trade Management, Brand, Shopper Marketing, and E-Commerce)
• Provide input to the annual operating plan (AOP) through integrated business planning
• Focus on identifying actionable customer insights, in addition to analyzing and reporting on historical performance. Identifies and develops long-term opportunities for Bob Evans growth through insight derived from available research and data.
• Evaluates sales, syndicated data; shopper marketing data, and industry intelligence to improve category and customer planning; sales execution and financial results.
• Responsible for improving delivery of data and insights to customers, will present and review delivering shopper marketing and new insight
• Will serve sophisticated accounts and elevate BEF brand at accounts.

Qualifications

• Bachelor's degree in business management/ related field or equivalent combination of education and experience required.
• Minimum of 5 years of relevant experience or combination of education and
• Advanced knowledge of proprietary and syndicated data sources (i.e., Circana/IRI, Retail Link, Scintilla Shopper Behavior, Nielsen, Shopper Marketing data, Panel data)
• Advanced experience with Walmart and Sam's Club systems (Retail Link, Scintilla Charter, Supplier One, Madrid)
• Strong executive communication skills: Solid written and oral communication credentials, coupled with strategic influencing skills and storytelling
• Clear results orientation: able to drive and execute an agenda in an uncertain and fluid environment
• Broad perspective: Knows how to pull insights from multiple sources and unexpected places to drive break-through understanding and action plan
• Demonstrated experience managing external partners and ability to influence without formal authority
• Consumer Packaged Goods industry experience preferred