Marketing Lead

ABOUT THE POSITION

Marketing Lead – Atlanta, GA

At VHB, we're a dynamic team of creative problem-solvers driven by curiosity, collaboration, and a shared commitment to shaping the future of our communities. Our people-first culture ensures that every employee feels welcome, valued, and empowered to grow their career. As we continue to expand, we're excited to add a Marketing Lead to our Atlanta, GA office.

In this role, the Marketing Lead will collaborate closely with marketing leadership, market and client focus teams, and pursuit champions to deliver strategic marketing initiatives that support revenue growth. Serving as a key partner across the entire client–visibility–pursuit (C-V-P) lifecycle, this individual will independently lead complex marketing efforts, mentor and guide team members, and help manage day-to-day marketing operations in coordination with marketing management. The Marketing Lead may also oversee some of the region's most challenging and high-profile pursuits, including Super Strategic and Design-Build opportunities.

Responsibilities

Clients

• Participates in marketing and business development meetings. Understands the Focus Forward Approach and marketing's role and strategic partnership in its success to support revenue growth and prominence in the market.
• Partners with marketing management to support execution of Market and Client Focus Team strategies.
• Facilitates and leads Client Mapping and SWOT analyses.
• Understands Opportunity Pipeline concept and intended goals and outcomes. In partnership with CRM Specialist and technical partners, helps to manage and support positioning and messaging around the Opportunity Pipeline.
• May participate in Go/No Go conversations. May serve as marketing lead on Standard Pursuit Go/No Go conversations.
• Assists with the development and creation of the value proposition and pre-sell pieces.

Visibility

• Partnering with Regional Communication Manager, helps to develop and execute strategic visibility plans and tactics for pre-award through post-award efforts as needed.
• May manage conferences and exhibits (e.g., development of abstracts; e-blasts; social media; presentations; postcards; pre- and post-conference meetings; timely follow-up with leads generated). Offers recommendation on elevated conference participation and activities, connecting them to pursuit pre-positioning and prominence building goals (e.g., client contact plans and networking opportunities, panel presentations and moderation).

Pursuits

• Serves as a pursuit strategist and collaborative partner with technical staff.
• May serve as Lead Marketer on the region's most critical pursuits and other complex marketing deliverables (e.g., Design-Build and/or P3 efforts) without the need for day-to-day supervision. Works directly with technical staff to prepare proposal and interview materials, meeting required deadlines and quality expectations. Ensures all sections include differentiating win themes and that sections are compliant, timely, and well written. Provides pursuit process leadership.
• Mentors and reviews proposal and interview deliverables of peer and/or less experienced marketers. Coaches on best practices and suggestions. Reviews/edits narratives for content clarity, compliance, and key messages. Ensures successful transfer of capture plan knowledge and win themes.
• Partners with marketing management in facilitating Capture Planning sessions. Works with Pursuit Champions in monitoring progress and execution of Capture Planning strategies, as assigned. Communicates and elevates concerns and progress challenges to marketing management, as necessary.
• Facilitates proposal strategy discussions for less experienced marketers and technical practitioners. Identifies and communicates win themes and approaches to win. Independently weaves win themes into all proposal sections. Identifies how clients perceive VHB and our competitors.
• May manage a marketing team, including hiring and training employees; planning, assigning, and directing work; evaluating performance; rewarding and disciplining employees; coaching and motivating; and addressing problems.
• Works with graphic design staff to plan and produce materials. Ensures all materials are effectively communicating the strategic vision identified for a given pursuit and align with VHB's brand.
• Participates in professional and personal development aligned with career goals.
• Performs all job functions in compliance with applicable federal, state, and local regulations and VHB policies and procedures.

Skills and Attributes

• Strong understanding of the AEC industry.
• Excellent verbal, written, and interpersonal communication skills.
• Advanced skills with Microsoft Office Suite and Adobe Creative Cloud.
• Strong project management skills.
• Demonstrated commitment to quality.
• Persuasive writing techniques.
• Ability to quickly and accurately edit and reformat documents while under time constraints.
• Understanding of the critical position to win questions that are discussed in Go/No Go conversations.
• Skilled at mentoring and leading/managing others.
• Involvement and certification in industry affiliations preferred (e.g., CPSM, APMP).
• Skills and knowledge must be commensurate with required experience and job level. 

Qualifications

• 6-8+ years' experience required, focusing on proposal writing or marketing experience in the AEC industry
• BA in Marketing, English, Communications, or related discipline
• Supervisory or leadership experience required

We are VHB We're an inspired and innovative team of engineers, scientists, planners, and designers who partner with clients in the transportation, real estate, institutional, and energy industries, as well as federal, state, and local governments. Our work helps improve mobility, enhance communities, and contribute to economic vitality. We do this while balancing development and infrastructure needs with stewardship of our environment. 

Our people make us great VHB provides a differentiating employee experience, which includes: 

• Diverse and inclusive culture of collaboration and innovation
• Opportunity to work on complex, transformational projects
• Community and social responsibility as sustainable stewards
• Focus on learning, development, and career growth
• Best-in-class benefits, including flexible, hybrid workplace  

We are consistently rated one of the top AEC firms to work for across our 30+ offices on the East Coast. We're growing, and we hope you'll join us 

VHB is a proud Equal Opportunity Employer. Since our founding, we have intentionally fostered a culture of inclusion and belonging, supported by deep-rooted core values, one of which is diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by law.

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