Social Media Marketing Manager

Company Description

Fulfillment Plus is a full-service warehousing, fulfillment, and marketing company that provides small to mid-sized businesses and nonprofit organizations with tools to enhance customer communication and engagement. We offer comprehensive solutions, including inventory management, project management, assembly and packaging, kitting, and direct mail marketing. Our services also cover loyalty programs, database management, telephone answering, printing, and large format printing. Our goal is to help clients reach their customers effectively, convey messages through the right channels, and gain operational efficiencies. Visit our website to learn more about our tailored solutions

Position Summary

We are seeking a highly motivated, creative, and organized Social Media Manager to oversee and grow the online presence of our three unique business divisions:

1. A 3PL warehousing and fulfillment company serving major brands and e-commerce clients,

2. An online printing and promotional products brand offering customized merchandise and marketing materials,

3. A local experiential business offering sunset cruises and private sailing adventures aboard "Seawolf," a 40-foot wooden catamaran on Lake Ray Hubbard in Rockwall, TX.

This role requires a versatile storyteller who can adapt messaging and content style across very different audiences—B2B, e-commerce, and local leisure—while maintaining consistent brand quality and strategic alignment.

Key Responsibilities

Strategy & Planning

• Develop and implement tailored social media strategies for each of the three business lines, reflecting their unique audiences and growth objectives.

• Maintain a unified content calendar that balances long-term brand development with seasonal promotions, events, and product launches.

• Coordinate cross-promotional opportunities between divisions to build overall brand recognition and engagement.

Content Creation & Management

• Create engaging, high-quality content (photos, videos, graphics, and copy) for platforms such as Facebook, Instagram, LinkedIn, X/Twitter, and TikTok.

• Capture and edit original photo/video content—including warehouse operations, client projects, and on-the-water sailing experiences aboard Seawolf.

• Write compelling captions, posts, and ads that align with each brand's personality and drive measurable results.

• Manage posting schedules, hashtags, tagging, and community engagement to grow organic reach and visibility.

Community Engagement

• Respond promptly and professionally to messages, comments, and inquiries across all social platforms.

• Engage directly with customers, business partners, and local audiences to strengthen loyalty and brand trust.

• Monitor trends and feedback to identify opportunities for new content or service highlights.

Analytics & Optimization

• Track and report monthly performance metrics (engagement, reach, conversions, and ROI) for each business line.

• Analyze data and adjust content strategy to continually improve audience growth and effectiveness.

• Stay current on algorithm updates, emerging trends, and best practices for each platform.

Advertising & Promotions

• Plan, execute, and manage paid social media campaigns across Facebook, Instagram, and Google Ads.

• Optimize targeting for both local (Seawolf cruises) and national (3PL/printing) audiences.

• Collaborate with leadership on budget allocation, testing, and campaign tracking.

Collaboration & Leadership

• Work closely with internal teams (marketing, operations, and sales) to ensure content aligns with company goals.

• Coordinate with photographers, videographers, and design resources as needed.

• Provide creative input on branding, email marketing, and promotional campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred.

• Minimum 3 years of experience managing social media for multiple brands or business units or a recent graduate with a strong understanding of how to market with social media.

• Proven success in building and managing social presence across multiple industries or audiences.

• Exceptional writing, photography, and storytelling skills.

• Experience with scheduling and analytics tools (e.g., Meta Business Suite, Later, Sprout Social, Google Analytics).

• Strong understanding of both B2B and B2C marketing strategies.

• Creative, proactive, and capable of managing multiple projects under tight deadlines.

Compensation

Competitive salary commensurate with experience, plus performance incentives. Potential for flexible scheduling, and on-site content days (including sailing sessions on Seawolf).