Marketing Manager

4 days ago

Kansas City, Missouri, United States Legado Talent Full time
Job Title: Marketing Manager
Job Description

The Marketing Manager is responsible for driving marketing strategies that elevate the brand and reach of our architectural services. This pivotal role requires a blend of creativity, strategic thinking, and industry knowledge to effectively promote our projects and services in a competitive landscape.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies that enhance the visibility and market position of our firm.
  • Conduct market research to understand client needs, industry trends, and competitive landscape.
  • Create compelling marketing materials, including brochures, presentations, and digital content that effectively communicate our design philosophy and project successes.
  • Manage social media channels, ensuring content is engaging and aligns with brand messaging.
  • Organize and participate in industry events, expos, and networking opportunities to generate leads and strengthen industry relationships.
  • Collaborate closely with the architectural design team to create project narratives that highlight innovative design solutions.
  • Track marketing effectiveness and report on key performance indicators to continually optimize strategies.
  • Handle client communications and follow up on leads generated through marketing initiatives.
  • Assist in the preparation of proposals and presentations/interviews for potential clients.
Essential Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Architecture, or a related field.
  • Strong understanding of the architectural industry and marketing practices.
  • Excellent communication skills, both written and verbal.
  • Proficiency in digital marketing tools and platforms, ideally Adobe InDesign
  • Ability to work collaboratively in a team setting and maintain positive relationships with clients and stakeholders.
Desired Experience:
  • Minimum of 2 years of experience in marketing, preferably within the architecture, design, or construction sectors.
  • Demonstrated experience in content creation and strong portfolio of work relevant to architectural marketing.
  • Proven track record in managing successful marketing campaigns that deliver measurable results.
  • Experience with data analysis to inform marketing strategy is highly desirable.
 

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