Social Media Content Creator

We're looking for a creative, go-getter
Social Media Content Creator
specializing in Instagram, TikTok, and Pinterest to join our team. This is a part-time role, with the ability to increase hours over time.

The ideal candidate will have an in-depth understanding of social media, photography and how to balance performance and creativity. This requires a forward-thinking mindset & understanding of consumer insights to create content across agency clients.

**Please Note: Candidates who provide work samples and/or portfolio with their application with be given preferential treatment. If you're selected as a candidate, you will be required to do a small assignment.

This is a contract position, approximately 10-15 hours/week to start with the potential to grow over time. We are looking for someone who is committed to getting results for our clients and who wants to be a part of a small, passionate team – while maintaining the flexibility to take on other projects or work part-time.

Responsibilities:

• Create fast, digestible visual content via mobile devices to turn educational or product information into social media content (TikTok, short-form videos, Reels, Stories, BTS.)
• Write compelling direct response copy, scripts, and storyboards for ads, IG Reels, and TikToks.
• Use iphone to capture social first photo content.
• Film and edit social content optimized for social media and digital campaigns.
• Collaborate with marketing to brainstorm and execute creative concepts, leveraging performance data to optimize content.
• Partner with the account team to develop on-brand assets for social media and other platforms.
• Analyze content performance and iterate to enhance effectiveness.
• Stay updated on social media trends and experiment with new formats to engage audiences.
• Ensure all user-generated content aligns with brand guidelines and messaging, obtaining necessary permissions and rights for use.
• Strategize for growth of engagement and following on Instagram, TikTok, and YouTube.
• Propose real-time content based on the latest social media trends and find relevant ways for the brand to participate in or leverage them through content.
• Stay up to date with the latest social media trends, best practices, competitive tools, and marketing products.
• Support Social Media Manager with influencer identification and UGC creators for content creation (evergreen and campaign-focused.)

Skills, Attitude & Behavior

• This candidate will need a background in concepting and executing assets across stills and low-fi video (iphone). Photography experience is a must.
• Ability to create social-first content with a proven performance track record.
• Proficiency in photo and video editing platforms and processes.
• Excellent communication and collaboration skills.
• 2+ years experience with social media content creation – preferably for retail/e-commerce brand(s).
• Experience managing and running shoots on-set a plus.
• Knowledge of current trends in social media, lifestyle brands, and digital marketing.
• Strong understanding of social media platforms and best practices.
• Talent for translating brand guidelines to social media ecosystems.
• Experience ideating and managing still and video assets.
• Understanding of storytelling and what makes engaging content on social.

ABOUT YOU:

• Entrepreneurial Spirit
  : You're a curious, independent thinker who is excited to take on new challenges.
• Adaptable
  : Adapts quickly and embraces change. Able to thrive in a fast-paced, deadline-driven environment
• Attitude:
  Tenacious in all aspects of life and understands how to get the job done.
• An influencer:
  Builds strong relationships and loves connecting with people.
• Resourceful:
  Always thinking of creative approaches & new ways of solving.
• Team Player:
  A drive to see the company & team succeed.
• Self-motivated:
  Driven to level up your skills & career.