Marketing and Creative Coordinator

Marketing & Creative Coordinator

Summary

The Marketing & Creative Coordinator supports Kirlin's marketing department by coordinating creative projects, managing timelines, and producing engaging content that reflects Kirlin's technical expertise and design leadership. This role bridges marketing, engineering, and sales, ensuring consistency in messaging, visuals, and execution across all platforms. The ideal candidate combines creativity, organization, and a strong understanding of both technical and visual communication to help elevate Kirlin's brand presence across print, digital, and experiential touchpoints.

Key Responsibilities

Brand & Content

·      Support creation of marketing materials, including brochures, spec sheets, case studies, and presentations.

·      Maintain consistent voice, visuals, and tone across all platforms and product lines.

·      Assist with photo and video shoots, including on-camera, post-production, and content organization.

·      Update product and brand assets on the Kirlin website and internal libraries.

Project Coordination

·      Manage project timelines, deliverables, and vendor communications for marketing initiatives.

·      Support trade shows, webinars, and product launches by coordinating across marketing, engineering, and sales.

·      Track progress of creative and digital assets from concept through completion.

·      Help manage marketing calendars, requests, and departmental priorities.

Digital Marketing

·      Update and maintain website content, product listings, and digital collateral.

·      Assist with email marketing, analytics tracking, and CRM coordination.

·      Support social media planning, scheduling, and content creation.

Research & Analysis

·      Monitor competitor activities, design trends, and healthcare lighting market shifts.

·      Collect and report analytics, engagement data, and campaign performance metrics.

·      Record key project opportunities and leads in Salesforce or related tools.

Collaboration

·      Partner with engineering to align visuals, specs, and messaging.

·      Coordinate with external design agencies, photographers, and printers to ensure brand consistency.

·      Support alignment between marketing, sales, and product documentation efforts.

Qualifications

•      Bachelor's degree in marketing, communications, design, or related field

• years of marketing or creative experience, ideally in a technical or B2B environment

•      Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro)

•      Experience with digital marketing tools (Hootsuite, Pardot, HubSpot, etc.)

•      Strong writing, editing, and visual communication skills

•      Highly organized, deadline-driven, and able to manage multiple priorities

•      Understanding of lighting, architecture, or construction industries a plus

Behaviors / Traits

•      Creative problem solver with a strong sense of ownership

•      Self-motivated, collaborative, and detail-oriented

•      Comfortable juggling creative and technical projects simultaneously

•      Enthusiastic about storytelling, design, and continuous improvement

Reporting Relationship

Reports to: Director of Marketing

Works closely with: Engineering, Sales, and Leadership Teams

Statement of Intent

The above job description is intended to identify the position and illustrate the kinds of duties that may be assigned to this position. It should not be interpreted to describe all of the duties and responsibilities that may be required of this position. This job description is not an employment contract, and the Company reserves the right to modify this job description at any time at its sole discretion.