Area Marketing Manager

1 week ago

Saint Louis Park, Minnesota, United States HDR Full time

At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected, a place where everyone is empowered to bring their authentic selves and novel ideas to work every day. As we foster a culture of inclusion throughout our company and within our communities, we constantly ask ourselves: What is our impact on the world?

Watch Our Story:' '

Each and every role throughout our organization makes a difference in our ability to change the world for the better. Read further to learn how you could help make great things possible not only in your community, but around the world.

Responsibilities

In the role of Area Marketing Manager, we'll count on you to:

  • Retain, develop and supervise proposal and marketing employees, assigned

  • Ensure the go/no-go decision process is applied in accordance with HDR's Matrix of Authority

  • Lead pursuit teams in creating and implementing effective win strategies (capture planning)

  • Facilitate pursuit teams to develop persuasive proposal and interview materials

  • Develop and manage proposal schedules and confirm compliance

  • Engage the appropriate marketing services resources in pursuit teams

  • Lead quality reviews of proposal and interview materials

  • Coach interview teams to be effective at delivering key messages during interview presentations

  • Facilitate debriefs to identify improvement opportunities and to measure overall competitiveness

  • Recognize and celebrate pursuit successes and milestones

  • Manage workload demands of proposal managers and marketing coordinators

  • Identify candidates from your network to fill management, technical, business development and marketing positions

  • Train and mentor employees on business development and marketing best practices

  • Manage client relationship management and financial systems to inform reporting metrics and dashboards

  • Support the development of annual and long-term strategic plans within established company direction and goals, including creating growth initiatives and prioritizing strategic investments

  • Implement key growth initiatives and investments as defined in annual and long-term strategic plans

  • Develop and implement client plans, including long-term strategies to capture market share, as assigned

  • Create marketing collateral to support business development efforts

  • Develop business relationships with teaming partners

  • Direct content marketing campaigns to strengthen our brand, increase our visibility, and showcase our thought leaders

  • Develop and publish engaging digital content that reflects HDR's brand and elevates our thought leadership

  • Implement strategies to elevate HDR's brand and technical talent with industry associations

  • Plan and fulfill conference sponsorship benefits, as needed

  • Actively participate in professional associations to elevate HDR's brand in target markets

  • Develop engaging internal communications content (announcements, presentations, videos, webinars)

  • Arrange for professional photography on projects

  • Coordinate large, internal meetings (in-person and virtual)

  • Articulate HDR's capabilities and competitive advantages

  • Manage area business development and marketing budgets

  • Maintain inventory of branded materials used for client visits, conferences and recruiting activities

Preferred Qualifications

  • Bachelor's degree in a related field

  • Deep knowledge of the A/E/C industry's standard approach to procurement of professional services

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