Social Media Marketing Specialist

3 hours ago

Asheville, North Carolina, United States Brighton Healthcare Management Full time

Brighton Healthcare is a growing healthcare organization dedicated to providing compassionate, high-quality care across our facilities. We are committed to supporting our employees, strengthening our employer brand, and engaging meaningfully with our communities.

Brighton Healthcare is seeking a creative and strategic Social Media Marketing Specialist to manage and grow our social media presence. This role will focus on brand awareness, employee recruitment, community engagement, and promotion of company initiatives across multiple platforms.

The ideal candidate is highly organized, understands healthcare-related marketing, and can create compelling content while maintaining brand consistency and professionalism.

Social Media Marketing Specialist Key Responsibilities

  • Develop, plan, and execute social media strategies across platforms including Facebook, Instagram, LinkedIn, and Indeed
  • Create engaging content (posts, graphics, short videos, stories, and reels) aligned with company goals
  • Support recruitment marketing efforts by promoting job openings, job fairs, employee spotlights, and culture initiatives
  • Monitor social media channels, respond to messages and comments, and engage with followers in a timely and professional manner
  • Track performance metrics and prepare regular reports on engagement, reach, and campaign effectiveness
  • Collaborate with HR, recruitment, and leadership teams to support hiring and employer branding initiatives
  • Ensure all content complies with healthcare regulations, HIPAA standards, and company policies
  • Stay current with social media trends, platform updates, and best practices

Social Media Marketing Specialist Qualifications

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience)
  • 2+ years of experience managing social media accounts for a healthcare organization, long term care preferred
  • Experience with social media scheduling and analytics tools
  • Strong written communication and content-creation skills
  • Basic graphic design or video editing experience (Canva, Adobe, or similar tools preferred)
  • Healthcare marketing experience REQUIRED, long term care preferred
  • Highly organized with the ability to manage multiple projects and deadlines

What We Offer

  • Competitive salary based on experience
  • Comprehensive benefits package (medical, dental, vision, PTO, etc.)
  • Opportunity to make a meaningful impact in healthcare
  • Collaborative and supportive work environment
  • Growth and professional development opportunities

  • Marketing Specialist

    2 weeks ago

    Asheville, North Carolina, United States Ward and Smith, P.A. Full time

    Ward and Smith, P.A. is a growing full-service law firm with multiple offices throughout the Carolinas. We pride ourselves in providing quality service to our clients through a culture of teamwork and collegiality. We are seeking a Marketing Proposals and Business Development Specialist. This position can be located in Asheville, Greenville, New Bern,...

  • Marketing & Professional Relationships Director

    3 hours ago

    Asheville, North Carolina, United States Asheville Periodontics Full time

    We are seeking a relationship-driven, polished marketing professional to serve as the external face of our dental specialty practice. This role is ideal for someone who loves building trust, representing a high-quality specialty practice, and turning strong professional relationships into sustainable growth.What You'll DoBuild and maintain strong...

  • Senior Marketing Coordinator

    4 hours ago

    Asheville, North Carolina, United States Johnson, Mirmiran & Thompson, Inc. Full time

    Join Clark Nexsen, a JMT Company, and become part of a dynamic, collaborative team dedicated to delivering exceptional service to our clients—while making a meaningful impact on our communities and the world through the projects we help bring to life.Clark Nexsen, a JMT Company is seeking a Senior Marketing Coordinator to join our dynamic team of...

  • Facilitation and Community Engagement Specialist

    3 hours ago

    Asheville, North Carolina, United States CHLOETA Full time

    Job SummaryChloeta is seeking a Facilitation and Community Engagement Specialist to support the National Forests of North Carolina in implementing a comprehensive Program of Work (POW) related to post-storm recovery operations. This position will play a key role in coordinating and facilitating meetings, events, and collaborative activities that support...

  • Communications Manager

    4 hours ago

    Asheville, North Carolina, United States Eliada Homes Full time

    Eliada Homes - Mission Driven EmploymentEliada is a non-profit agency in Asheville that provides cradle to career continuum of services for more than 400 children and youth annually.  Eliada's mission is to Help Children to Succeed. Our employees have the opportunity to make an incredible difference in the lives of young people As part of the development...

  • Licensing & Training Specialist

    3 hours ago

    Asheville, North Carolina, United States THOMPSON Child & Family Focus Full time

    DescriptionGet to know ThompsonThompson was founded in 1886 as an orphanage and has grown into an organization operating across the Carolinas, Florida Tennessee and Kentucky. Thompson's continuum of care encompasses three domains: prevention, mental health services and foster care. All Thompson programs are trauma-informed and...

  • Marketing Associate

    23 minutes ago

    Asheville, North Carolina, United States Mountain Xpress Full time

    Work for a local company that has covered the local scene for over 30 years Mountain Xpress newspaper is a supportive, team-oriented environment serving local readers and businesses. We are seeking an experienced and enthusiastic advertising sales representative.Ideal candidates are personable, organized, motivated, and can present our company with...

  • Market Area Sales Manager

    1 hour ago

    Asheville, North Carolina, United States 360 Rockwood Road Full time

    Milan Hotel Group | Asheville, NC (On-site)Milan Hotel Group is a privately owned, fully integrated hotel ownership, development, and management company based in Asheville, North Carolina. We currently own and operate nine hotels in the Asheville market, representing 850+ guest rooms and 7,500+ square feet of meeting space, with additional projects actively...

  • Athletic Trainer

    4 hours ago

    Asheville, North Carolina, United States Asheville Non Surgical Orthopedics Full time

    Benefits:Competitive salaryEmployee discountsTraining & developmentWellness resourcesThis job requires extensive understanding of musculoskeletal anatomyThis position is not an athletic training role; however, we are specifically seeking an athletic trainer because their background and skill set align exceptionally well with the responsibilities of this...

  • Certified Peer Support Specialist

    5 hours ago

    Asheville, North Carolina, United States RHA Health Services, LLC Full time

    We are hiring for:Certified Peer Support Specialist / Asheville Behavioral Health OfficeType:RegularIf you are a positive and personable individual looking for a satisfying and fun opportunity to make a real difference in the lives of people with intellectual, developmental disabilities, and people facing mental health, and substance use challenges, join our...