VP, Segment Marketing Strategist

Axos Bank

Target Range:
$110,000.00/Yr. - $145,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.
About This Job
Axos Bank is seeking a strategic and results-driven Vice President of Segment Marketing Strategy to lead marketing initiatives for our Commercial Bank.

Reporting to the Head of Bank Segment Strategy, this high-impact role is responsible for developing and executing innovative, data-driven marketing strategies that drive business growth, enhance brand visibility, and support lead generation across commercial banking segments.

As a senior leader, you will collaborate closely with executive stakeholders, cross-functional marketing teams, and external partners to deliver best-in-class campaigns and marketing programs. You will also lead and mentor a team of marketing professionals, ensuring alignment with business goals and operational excellence.

Responsibilities:

• Lead the strategic planning and execution of integrated marketing campaigns aligned with Commercial Bank objectives
• Oversee the development of marketing materials, manage campaigns and projects, and track performance metrics with the support of our marketing production and channel teams
• Develop and manage relationships with external partners and vendors
• Develop and manage lead generation and nurture programs
• Measure and report on the effectiveness of marketing campaigns
• Stay up to date with industry trends and best practices – always striving to keep Axos marketing deliverables best-in-class while helping streamline operations, processes, and reporting
• Review deliverables, including content, design, and various other work generated by the Marketing shared services group to ensure brand, messaging, and audience, as well as accuracy, consistency, and compliance
• With internal partners and external vendors, coordinate the content, messaging, design, and tracking of marketing efforts in paid media, email, print, direct mail, broadcast, website, social, SEO, and other vital channels
• Conduct special projects and other business or marketing support as necessary
• Manage direct reports and multiple segment/product marketing teams

Qualifications:

• Bachelor's degree or equivalent work experience
• 12+ years of marketing experience (client-side or agency), including project management and/or experience in commercial banking or financial services
• 3+ years of experience leading direct reports and cross-functional teams
• Excellent communication and interpersonal skills, with the ability to interact with business executives
• Strong project management skills
• An objective-focused, strategic mindset
• Demonstrated self-starter with the ability to manage multiple projects and complex processes
• Highly organized, analytical, and detail-oriented with the ability to prioritize work demands, and frequently changing priorities and deadlines
• Strong technical acumen, with an understanding of marketing functions, terms, and industry standards
• Strong business acumen, with an understanding of banking industry functions, nomenclature, and industry standards
• Experience with CRM (Salesforce) and marketing automation tools such as Salesforce Marketing Cloud and Interaction Studio
• Experience with Adobe suite, including Photoshop, InDesign, Illustrator, Assets, Target, Figma and Workfront
• Efficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio)
• Experience developing and deploying account-based marketing strategies
• Willingness to travel at least 25% (could increase with seasonality or based on business needs)

Axos Employee Benefits May Include:

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks' Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

About Axos
Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We're a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:
All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:
Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:
While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.