Performance Marketing Manager/Director
1 week ago
Summary:
We're seeking a Performance Marketing pro to lead high-impact campaigns across Meta and other digital channels. You'll manage event-specific advertising with long sales cycles, optimize campaigns for buyers and cash ROI, and provide strategic thought leadership across the marketing team. This hands-on role requires 3–5 years of client-side fast-paced experience; strong direct-response skills, and the ability to drive measurable business results while mentoring others.
Responsibilities:
· Build, launch, and scale campaigns across Meta and other digital channels.
· Manage event-based long sales-cycle campaigns.
· Optimize audience targeting, creative, and messaging.
· Adjust campaigns to deliver monthly cash, buyer, and sales targets.
· Mitigate lead fraud and low-quality traffic.
· Collaborate with creative, analytics, and sales teams.
· Provide strategic thought leadership and mentor team members.
Required Qualifications:
· 3–5 years hands-on performance marketing experience with Meta advertising.
· Experience with multiple digital channels.
· Proven ability to lead and mentor team members.
· Analytical skills to optimize campaigns for key business metrics.
· Experience in a startup or high-growth fast-paced environment.
· Positive outlook, solution-focused, lead with optimism and accountability.
Preferred Qualifications:
· Experience with big-ticket, high consideration offers with long sales cycles.
· Background in financial services.
· Event-based or webinar-style lead generation campaigns.
· Familiarity with CRM and landing page tools.
Job Type: Full-time
Pay: From $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: Remote
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