Email Marketing Lead

2 weeks ago

San Diego, California, United States Dr. Squatch Soap Co. Full time $40,000 - $60,000 per year
Company Description

The mission of Dr. Squatch is to provide men with a high quality natural and organic alternative to the cheap and questionably chemical personal care products that are found in most stores.  Through this we hope to inspire guys to live a more natural lifestyle.

Founded in 2013 we're a fast-growing startup that loves have fun while making a difference for our customers, employees, and the planet.

You can checkout our website here:  

Job Description

The email marketing lead is responsible for executing the email strategy for Dr. Squatch. This includes all copywriting and design for our automated email sequences, email newsletters, and email captures on site.

The primary objective is to increase customer LTV and purchase rate by deepening the relationship with have with our customers through email marketing.

You'll also be in charge of increasing our email newsletter frequency from once per month to weekly, over time. The goal here will be to build a highly engaged list of followers by crafting and curating content that fit within our brand mission.

The role includes the following primary tasks:

  • Writing Copy & Creating Design for All Emails

    • Klaviyo Automated Flows

    • Periodic Newsletters

    • Promotional Emails

    • Abandon Cart Emails / Others

  • Measuring & Reporting on Email Marketing Performance

  • A/B Testing To Improve Email Metrics (Open Rate, CTOR, Conv. Rate)

  • Creating & Maintaining Automated Email Flows in Klaviyo

  • Increasing Frequency of Newsletter Sends and Developing an Engaged List

**This is a virtual position, although preference will be given to candidates in the San Diego area**

Qualifications

Work & Education Experience:

  • 1 year experience with email marketing and/or blog writing in related niche required.
  • Professional copywriting or sales education highly preferred 

Technology Experience:

  • Klaviyo, Mailchimp, Canva (or similar), SumoMe (or similar), Google Analytics, Google UTM Codes
Additional Information

Hours & Compensation

  • Up to 24 Hours per week as needed
  • Hours will be based on frequency of emails and upfront copywriting for automated emails
  • Competitive hourly rate based on experience and past results

Skills Required

  • Copywriting
  • Basic Technical Marketing
  • Basic Design
  • Selling & Influence
  • Great Content Curator
  • Efficiency & Productivity
  • Passion for our Mission
  • Analytical Thinking
Growth Opportunity
  • For the right person there is an opportunity to step into a full-time role as the lead content creator for Dr. Squatch on email as well as other channels like social media and our blog.

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