Marketing Manager

ABOUT THE COMPANY

Our client has been advising organizations on cybersecurity for over 30 years. Their emphasis on cybersecurity governance helps security executives and board members understand what their material risks are in business terms and how to prioritize remediation. They provide penetration testing services, incident response readiness and breach response, PCI QSA, ISO 27001 implementation, and risk management as a service.

ABOUT THE ROLE

They are looking for a strong, talented, result-driven Marketing Manager to join their team. Marketing is highly valued across the company and handled through cross-functional team effort. They are a group of team players and go-getters dedicated to ensuring their solutions and products are differentiated and lead their respective markets.

As the Marketing Manager, you will drive Go-to-Market strategy for the company's managed services solutions. You'll be the expert on our buyers, competitors, and lay the foundation for market success. You will partner closely with product management, marketing, and sales to build the Go-to-Market plans and execute those plans by creating high-impact assets and enabling the field to drive business growth. You will implement the marketing strategy, creating exhibits and campaigns. You will manage publicity, branding, social media, public relations, and marketing materials. You will design metrics, monitor ROI and maintain vendor relationships. You are a driven self-starter, a diplomatic collaborator, a strategic thinker who enjoys rolling up their sleeves, and exercises sound judgement on when to push back and when to dive in.

RESPONSIBILITIES:

• Positioning and Messaging: Be the expert on the company's buyers – who they are, how they buy, and their buying criteria. Craft clear and concise messaging, positioned against market and competitive trends observed among their prospects and customers. Messaging will emphasize their differentiators and business value to develop a compelling narrative that resonates with the company's target audience.
• Content Creation: Create compelling messaging and content (e.g., webinar, blogs, solution briefs, datasheets, presentations, etc.) that highlight differentiated business value to reach their target buyers.
• Presentation Guru: Highly experienced content presenter to internal and external audiences, including customer briefings, webinars, and industry events. Be a thought leader for the solutions and services which the company provides
• Domain Expert: Establish yourself as a thought leader in the growing managed security services market. Conduct in-depth research to understand market trends, customer needs, and the competitive landscape. Be an expert on the company's competition and how they are positioned. Translate this knowledge into actionable insights for sales, customer success, corporate marketing and more.
• Launch Execution: Lead cross-functional teams (e.g., corporate marketing, competitive intelligence, sales, etc.) in the planning, execution, and launching of new solution capabilities, releases, etc. Support incremental updates and solution launches throughout the year to generate sales and market awareness and drive customer demand.
• Sales Enablement: Understand and support their direct and indirect sales channels; create and deliver effective enablement knowledge, content, and tools that helps sellers identify opportunities and communicate the company's unique business value.
• Dynamic Collaboration: Build strong working relationships and collaborate closely with corporate marketing, competitive intelligence, and sales teams to ensure alignment on service benefits to achieve business goals.
• Customer Advocacy: Identify and leverage customer success stories and testimonials to strengthen their competitive positioning/messaging, marketing efforts, and showcase the impact of thei r solution updates.

QUALIFICATIONS:

• 3+ years of experience in marketing managed services for cybersecurity, enterprise software or other creative services or consulting experience
• Proven experience marketing to enterprise businesses and technical buyers; demonstrated ability to converse across technical and sales audiences with a concise message
• Demonstrated expertise in crafting engaging, clear, and compelling content tailored to target audiences. Proven ability to research, write, and edit high-quality materials aligned with messaging guidelines.
• Passion for knowing your market and translating that expertise to actionable Go-to-Market plans
• Analytical mindset with ability to execute tactically; work independently and manage multiple priorities and projects
• Ability to articulate the unique value propositions at both the granular product level and the broader solution level
• Proven storyteller with exceptional written, verbal communication, and presentation skills, with the ability to simplify complex technical concepts for a non-technical audience into business benefits that resonate with prospects and customers. Comfortable speaking in front of internal and external audiences – over Zoom and in person.
• Creative innovator:bring new ideas and new ways of doing things to the company