Programmatic Media Senior Specialist
1 week ago
LOCATION: remote
DURATION: 6 month contract
PAY RANGE: $39 - $49/hr
TOP 3 SKILLS:
- 4+ years of hands-on experience in Programmatic Media, agency management a plus.
- Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager.
- Experience in B2B marketing, demand generation, and brand media is highly preferred.
- Experience onboarding and scaling a DSP and ad server.
COMPANY:
Our client is a unified analytics platform that helps organizations accelerate innovation by simplifying data engineering, machine learning, and analytics at scale.
JOB DESCRIPTION
The Programmatic Media Senior Specialist is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house programmatic subject matter expert, informing the strategy for display, video, native and audio campaigns. You'll work cross-functionally with Media Planners and Regional Marketers, to align the programmatic strategy with business objectives through innovative programmatic execution.
The impact you will have:
- Support global programmatic media execution to achieve brand awareness and demand generation goals.
- Assist in building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative, to support brand and demand generation objectives.
- Monitor channel performance and budget pacing, providing insights to inform the strategic roadmap.
- Help activate advanced capabilities such as 1st-party data usage, audience creation, and retargeting strategies.
- Work with media agencies to support seamless execution, campaign management, account hygiene, and campaign optimizations.
- Continuously analyze campaign performance to recommend refinements to targeting, creative, and bid strategies.
- Support tagging, trafficking, and troubleshooting of programmatic campaigns to maintain data accuracy and tracking integrity.
- Collaborate with internal Web, Marketing Ops, and Analytics teams to help enhance tracking, measurement, and user experience.
- Utilize industry tools like Moat, IAS, and DoubleVerify to support brand safety, viewability, and fraud prevention efforts.
- Collaborate with ad platforms and exchanges to explore new programmatic features and beta opportunities.
- Maintain and share best practices while supporting operational excellence for the channel.
What we look for:
- 4+ years of hands-on experience in Programmatic Media, agency management a plus.
- Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager.
- Experience onboarding and scaling a DSP and ad server.
- Strong analytical skills, with a focus on interpreting performance data and delivering actionable insights.
- Experience in B2B marketing, demand generation, and brand media is highly preferred.
- Content syndication media management experience is a plus.
- Excellent collaboration and communication skills to work effectively across teams.
- Proven experience in a fast-paced environment.
Must Have
- Programmatic Advertising
- Programmatic Buyer
- Programmatic Strategy
Nice To Have
- Content Syndication
- Paid Search Advertising
- Paid Social
IND123
-
Senior Programmatic Media Specialist
2 days ago
San Diego, CA, United States Macpower Digital Assets Edge Full timeJob Summary: Serve as the in-house programmatic expert on the Global Digital Marketing team. Shape strategy and execution for display, video, native, and audio campaigns to meet brand awareness and demand generation goals. Partner with Media Planners and Regional Marketers to align programmatic tactics with business objectives. Responsibilities: ...
-
Senior Programmatic Media Specialist
11 minutes ago
San Diego, CA, United States Macpower Digital Assets Edge Full timeJob Summary: Serve as the in-house programmatic expert on the Global Digital Marketing team. Shape strategy and execution for display, video, native, and audio campaigns to meet brand awareness and demand generation goals. Partner with Media Planners and Regional Marketers to align programmatic tactics with business objectives. Responsibilities: ...
-
Senior Staff Product Manager
2 weeks ago
San Francisco, CA, United States Integral Ad Science Full timeIntegral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable...
-
Senior Client Success Manager
3 hours ago
San Francisco, CA, United States Zeta Global Full timeWHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying...
-
San Francisco, CA, United States Delta Dental of California Full timeJOB DESCRIPTION The Senior Digital Marketing Social Media Consultant takes a dynamic, lead role in shaping and executing Delta Dental's paid social and performance marketing strategies. This role will leverage deep expertise in paid social advertising to drive the strategy, planning, and execution of high-impact paid social campaigns, while also managing...
-
Senior Digital Marketing Social Media Consultant
2 weeks ago
San Francisco, CA, United States Delta Dental of California Full timeJOB DESCRIPTION The Senior Digital Marketing Social Media Consultant takes a dynamic, lead role in shaping and executing Delta Dental's paid social and performance marketing strategies. This role will leverage deep expertise in paid social advertising to drive the strategy, planning, and execution of high-impact paid social campaigns, while also managing...
-
Senior Digital Marketing Social Media Consultant
2 weeks ago
San Francisco, CA, United States Delta Dental Plans Association Full timeJob Description The Senior Digital Marketing Social Media Consultant takes a dynamic, lead role in shaping and executing Delta Dental's paid social and performance marketing strategies. This role will leverage deep expertise in paid social advertising to drive the strategy, planning, and execution of high-impact paid social campaigns, while also managing...
-
Senior Digital Marketing Social Media Consultant
2 weeks ago
San Francisco, CA, United States Delta Dental Plans Association Full timeJob Description The Senior Digital Marketing Social Media Consultant takes a dynamic, lead role in shaping and executing Delta Dental's paid social and performance marketing strategies. This role will leverage deep expertise in paid social advertising to drive the strategy, planning, and execution of high-impact paid social campaigns, while also managing...
-
Regional Activity Specialist
1 week ago
San Diego, CA, United States Oakmont Senior Living Full timeRegional Activities Specialist - Senior Living Ideal candidate will reside in Southern California Salary Range: $65,000 -$70,000 The Regional Activities Specialist is responsible for supporting all programming, organizing, scheduling, budgeting, promoting, facilitating, and directing the activities and excursions for the Communities assigned in order to...
-
Paid Media Specialist
2 weeks ago
San Diego, CA, United States Alliant International University Full timeAlliant International University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship,...
