Product Marketing Lead
2 weeks ago
We're building a team of innovators, problem-solvers, and visionaries who are passionate about shaping the future of AI and technology. At you.com, you'll have the opportunity to work on impactful projects, collaborate with some of the brightest minds in the industry, and grow your career in an environment that values creativity, diversity, and curiosity. If you're ready to make a difference and help us revolutionize the way people search and work, we'd love to have you join us
About the Role
You.com is redefining AI search infrastructure empowering organizations to build and deploy production-ready, agentic AI applications at scale. We are seeking a Product Marketing Lead to own the go-to-market strategy for this flagship offering. In this highly strategic and technical role, you will shape the narrative, drive adoption, and accelerate revenue by bridging product, marketing, and customer success to showcase how You.com's infrastructure solves the hardest problems in AI transformation.
This is an ideal role for a marketer who thrives at the intersection of AI, enterprise SaaS, and transformational storytelling. You'll have the opportunity to define a new category-AI Search Infrastructure-by articulating how our modular platform (spanning APIs, Private RAG, custom agents, vertical indexes, and real-time data integrations) delivers measurable ROI for Fortune 500 clients and fast-moving innovators alike.
Responsibilities
- Craft Compelling Positioning & Messaging: Own the end-to-end narrative for AI solutions. Translate deeply technical capabilities-like custom vertical indexes, agentic AI deployment, and secure, real-time knowledge infrastructure-into crisp, benefit-led messaging for business and technical stakeholders.
- Define & Segment Target Audiences: Develop audience segmentation and personas (e.g., CTOs, heads of AI, digital transformation leaders, data architects) to tailor GTM strategies for enterprise, vertical, and mid-market segments.
- Drive Adoption & Awareness: Lead campaigns, webinars, and events that educate the market on You.com solutions. Activate high-value accounts with ABM programs and technical enablement initiatives.
- Enable the Field: Build and launch content that accelerates the sales cycle-case studies, ROI calculators, vertical solution briefs, competitive benchmarks, and battlecards-enabling our sales and customer teams to engage effectively with decision-makers.
- Accelerate Customer Success: Partner with product and engineering to shape roadmap and adoption loops based on market feedback. Highlight customer stories and proven processes-from discovery workshops to production deployments-to drive credibility and trust.
- Optimize Monetization & Growth: Shape monetization strategies (usage-based, custom pricing, value-based packaging) to support both land-and-expand and enterprise co-sell motions.
- Champion Thought Leadership: Position You.com as the trusted infrastructure partner for enterprise AI transformation, advancing our vision of ending 'shallow search' and empowering agentic workflows with secure, compliant, and real-time AI capabilities.
- 7+ years in product marketing or related field for enterprise SaaS, AI infrastructure, or developer platforms; experience with AI/ML, LLM, or search products strongly preferred.
- Proven ability to translate complex technical features into clear, differentiated value narratives for C-level, business, and technical audiences.
- Deep understanding of enterprise buyer needs-especially in industries like retail, media, healthcare, finance, and hospitality, where custom AI agents and domain-specific search unlock transformative outcomes.
- Experience launching or scaling GTM for technical products with API, managed service, and/or infrastructure components.
- Track record of building sales enablement assets, content marketing campaigns, and technical collateral that drive pipeline and adoption.
- Familiarity with AI/ML infrastructure concepts (RAG, vector databases, semantic search, agentic workflows) and enterprise requirements for security, privacy, and compliance.
- Comfortable moving fast, owning outcomes, and collaborating cross-functionally in a dynamic, high-growth environment.
- Bonus: Direct experience marketing managed AI services, agent frameworks, or verticalized AI solutions.
Salary Band
$150,000-$190,000 USD
Company Perks:
- Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions
- Flexible PTO with U.S. holidays observed and a week shutdown in December to rest and recharge*
- A competitive health insurance plan covers 100% of the policyholder and 75% for dependents*
- 12 weeks of paid parental leave in the US*
- 401k program, 3% match - vested immediately*
- $500 work-from-home stipend to be used up to a year of your start date*
- $1,200 per year Health & Wellness Allowance to support your personal goals*
- The chance to collaborate with a team at the forefront of AI research
*Certain perks and benefits are limited to full-time employees only
you.com is an E-Verify employer. We are also an inclusive, equitable, and accessible workplace. Please let us know if you require accommodation for any portion of the recruitment and hiring process.
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