Product and Content Marketing Lead
7 days ago
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About the role
We are looking for a Product and Content Marketing Lead to develop and evolve the foundational positioning and messaging for a newly launched GTM motion at Rippling.
You will craft and refine Rippling's value proposition for this new GTM motion, and create content across channels and tactics (e.g. ads, emails, webinars, events). You will iterate rapidly on positioning, collateral, and campaign narratives, ensuring every touchpoint (from sales decks to retargeting ads) clearly communicates Rippling's value proposition to a new segment.
This is a high-ownership, 0 → 1 builder role - ideal for someone who thrives in ambiguity, acts with urgency, and wants to build high-impact programs from the ground up. You'll work cross-functionally across Marketing, Sales, Sales Development and Business Operations to shape and scale this brand new motion.
What you will do
- Develop and refine messaging & positioning tailored towards a new customer audience; simplify complex value propositions into clear, concise, and compelling messages that resonate with this new customer audience
- Create high-quality collateral and content across all GTM channels: direct mail, email, ads, webinars, sales decks, and more, supporting campaigns across all customer segments, with distinct, clear narratives
- Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance and feedback.
- Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and drives measurable impact.
- Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) to support sales and marketing execution
- Establish feedback loops with GTM teams to iterate on content and positioning based on customer response and campaign data.
- 7+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
- Proven experience in 0 → 1 environments - you've launched and scaled new GTM motions, products, or marketing programs from scratch
- Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats
- Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements
- Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously
- Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies; Experience simplifying complex products and value propositions for non-technical audiences.
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is:
147,000 - 257,250 USD per year (US Tier 1)
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