Vice President of Marketing
3 days ago
The Vice President of Marketing is a pivotal leadership role responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, franchise development, and systemwide revenue growth. This individual will lead a high-performing team and collaborate with franchisees to ensure the brand remains competitive, innovative, and aligned with customer needs.Key ResponsibilitiesStrategic Marketing Leadership
- Develop and implement a cohesive marketing strategy that aligns with the company's overall growth objectives, including franchise development, customer acquisition, and retention.
- Analyze market trends, customer insights, and competitive dynamics to identify opportunities and inform strategic decisions.
- Oversee brand positioning, messaging, and creative direction to ensure consistency across all channels and touchpoints.
- Partner with franchisees to create and execute local marketing initiatives that drive customer traffic and sales.
- Provide tools, resources, and training to franchisees, empowering them to implement effective marketing strategies.
- Act as a trusted advisor to franchisees, helping them navigate challenges and capitalize on opportunities.
- Oversee digital marketing efforts, including paid media, SEO/SEM, social media, email marketing, and website optimization, to drive lead generation and engagement.
- Manage traditional marketing campaigns, including print, TV, radio, and out-of-home advertising, as needed.
- Leverage technology and data analytics to measure campaign effectiveness and continuously optimize marketing efforts.
- Collaborate with the franchise sales team to develop marketing strategies and campaigns that attract prospective franchisees.
- Create compelling content, including brochures, presentations, and digital assets, to support franchise recruitment efforts.
- Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and excellence.
- Collaborate with cross-functional teams, including operations, training, and development, to ensure marketing initiatives align with overall business objectives.
- Serve as a member of the executive leadership team, contributing to strategic planning and decision-making.
- Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
- Define key performance indicators (KPIs) and regularly report on marketing performance to the executive team and board of directors.
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- 10+ years of progressive marketing experience, including leadership roles, with a strong track record of driving growth.
- Experience in franchising, multi-unit retail, or consumer services industries is highly preferred.
- Proven ability to develop and execute integrated marketing strategies that drive revenue and brand equity.
- Expertise in digital marketing, including data-driven decision-making and campaign optimization.
- Exceptional leadership and communication skills, with the ability to inspire and influence stakeholders at all levels.
- Strong analytical skills with the ability to translate data into actionable insights and strategies.
- Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
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Associate Vice President Marketing
3 days ago
Cincinnati, OH, United States YMCA of Greater Cincinnati Full timeASSOCIATE VICE PRESIDENT MARKETING Location: Cincinnati Association Office Reports to: Chief Operating Officer FLSA: Full-time/Exempt Salary Range: $87,454 - $98,386 Position Summary The YMCA of Greater Cincinnati is seeking a dynamic Associate Vice President of Marketing to lead our brand, elevate our community impact, and provides strategic and visionary...
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Vice President Of Engineering
2 weeks ago
Cincinnati, OH, United States Relate Search Full timeWhat You'll Do: Relate Search has partnered with a leading global manufacturer in their search for a Vice President of Engineering. This senior executive will lead the Global Engineering function, driving innovation, operational excellence, and strategic growth. The Vice President will oversee engineering strategy, product development support, process...
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Vice President of Finance
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Cincinnati, OH, United States Jags Mechanical Full timeA rewarding leadership opportunity is available with JAGS Mechanical! We're hiring a strategic leader to take charge of our finances, optimize our financial processes, and set our business up for continued growth and development. As the full-time Vice President of Finance for our Cincinnati, OH company, you'll play an integral part in our short- and...
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Vice President of Engineering
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Cincinnati, OH, United States TerraSmart Full timeTerrasmart is the leading turn-key solution provider for solar mounting systems. We design, engineer, manufacture, and install solar mounting systems for commercial and utility scale projects. As a specialist in ground mount, roof mount, and custom designed specialty solar structures, we focus on providing best-in-class solar racking systems and project...
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Vice President of Engineering
24 hours ago
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Market Financial Center Manager
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External Relations Executive Assistant
1 week ago
Cincinnati, OH, United States St. Vincent de Paul District Council of Cincinnati Full timePosition:External Relations Executive Assistant Location: Neyer Outreach Center 1146 Bank Street Job Id:352 # of Openings:1 External Relations Executive Assistant St. Vincent de Paul Cincinnati (SVDP) has served residents of Greater Cincinnati for over 150 years with basic needs such as food, medicine, and homelessness prevention through its outreach center...
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External Relations Executive Assistant
1 week ago
Cincinnati, OH, United States St. Vincent de Paul District Council of Cincinnati Full timePosition:External Relations Executive Assistant Location: Neyer Outreach Center 1146 Bank Street Job Id:352 # of Openings:1 External Relations Executive Assistant St. Vincent de Paul Cincinnati (SVDP) has served residents of Greater Cincinnati for over 150 years with basic needs such as food, medicine, and homelessness prevention through its outreach center...
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External Relations Executive Assistant
1 week ago
Cincinnati, OH, United States St. Vincent de Paul District Council of Cincinnati Full timePosition:External Relations Executive Assistant Location: Neyer Outreach Center 1146 Bank Street Job Id:352 # of Openings:1 External Relations Executive Assistant St. Vincent de Paul Cincinnati (SVDP) has served residents of Greater Cincinnati for over 150 years with basic needs such as food, medicine, and homelessness prevention through its outreach center...
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External Relations Executive Assistant
1 week ago
Cincinnati, OH, United States St. Vincent de Paul District Council of Cincinnati Full timePosition:External Relations Executive Assistant Location: Neyer Outreach Center 1146 Bank Street Job Id:352 # of Openings:1 External Relations Executive Assistant St. Vincent de Paul Cincinnati (SVDP) has served residents of Greater Cincinnati for over 150 years with basic needs such as food, medicine, and homelessness prevention through its outreach center...
