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Washington, DC, United States American Chemical Society Full timeDepartment Summary: The Global Marketing Department within ACS Publications is responsible for developing marketing strategies and integrated campaign plans to engage and strengthen our relationships with our target audiences. The Department's objectives for engaging our audiences are to increase the brand equity and, ultimately, enable the revenue capture...
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Washington, DC, United States American Chemical Society Full timeDepartment Summary: The Global Marketing Department within ACS Publications is responsible for developing marketing strategies and integrated campaign plans to engage and strengthen our relationships with our target audiences. The Department's objectives for engaging our audiences are to increase the brand equity and, ultimately, enable the revenue capture...
Revenue & eCommerce Marketing Manager
4 weeks ago
The American Chemical Society (ACS), the world's largest scientific membership association, is seeking a Revenue Marketing Manager to lead revenue marketing and product positioning for its consumer-facing Career Resources products & the ACS Store.
The ACS Media Group is part of ACS's Communications Division and oversees several revenue-generating programs, including expo sponsorships, lead generation products, professional development and recruitment advertising (job board and ACS Institute), native advertising, and custom publishing. The ACS Advertising Sales Group is responsible for the sales and marketing of all advertising products and for promoting the ACS brand to organizations globally.
Position Summary
The Revenue and eCommerce Marketing Manager will be responsible for communicating the value of ACS Career Resources (ACS Institute and Job Board) and the ACS Expo, and will ultimately be assessed on product performance and revenue growth. This is a hands-on role that requires a candidate who can manage the marketing and product strategy, including developing positioning and messaging in campaigns and documents, leading content creation that explains the value of the products, and assessing performance data for optimization of eCommerce marketing efforts.
Responsibilities
- Create an eCommerce strategy for ACS Career services and products to drive ecommerce revenue for the Society.
- Create expo marketing campaigns to help drive booth, advertising and sponsorship revenue. Work cross functionally to coordinate efforts with meetings and events team members on show prospectus and sales collateral.
- Work closely with the web team on discoverability of sponsorship products and drive end user experience that drives conversions and engagement for exhibitors.
- Assist in execution of event marketing, including tradeshows, media partnerships, and advertiser event strategies within the overall revenue-marketing plan. Ensure event focus and materials are aligned with strategic sales efforts, and provide onsite support during conferences. Collab with sales- specialty campaigns/workshops.
- Work across the organization, and specifically with the marketing technology and operations team, to build systems that understand ecommerce behavior patterns.
- Build an always-on marketing plan (including the positioning, messaging and creative) to generate consistent interest in products and traffic to ecommerce, announcement of new product features. Work directly with product owners and vendors, where applicable, to understand new product features that would be valuable to communicate to potential customers.
- Monitor, analyze and document data and revenue performance. Set up a system for measuring performance, mapping progress to goals, and adjusting tactics accordingly to improve outcomes. Focus on driving demand, improving conversion rates, and enhancing customer experience overall to drive repeat sales.
- Conceptualize and run experiments to understand what drives buying demand and conversion; work with internal teams to launch experiments.
- Manage bi-weekly meetings with stakeholders to communicate analysis of product performance to a peer and executive audience.
- Work with external agency on social campaigns that drive site traffic and conversions. Collaborate and monitor campaign performance and creative creation.
- 5+ years of demonstrated experience in marketing, eCommerce experience preferred
- Undergraduate degree in communications, marketing, or equivalent relevant experience.
- Knowledge of ecommerce best practices
- Demonstrated ability to operationalize and oversee marketing strategies to drive user growth
- Experience analyzing audience data and using it to adapt strategy and tactics
- Comfortable collaborating with peers and presenting to executive management
- Self-starter who thrives in an entrepreneurial environment
- Experience in ecommerce technology i.e. Adobe Commerce, job board functionality, or LMS system a plus
- Experience with marketing automation platforms (Eloqua, Hubspot, Marketo, etc) a plus.
This full-time position is located at ACS headquarters in Washington, DC. Travel to shows may be required.
A reasonable rate of compensation for this position is between $100,000-$112,000 per year.
ACS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.
Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
