Coordinator, YouTube Channel Management

At Sony Pictures Entertainment, our mission is to meet audiences where they are by building and deepening fandom across our incredible library and current slate of films and television series.

We're looking for a YouTube Coordinator to join our fast-moving Fandom Network team. We're looking for someone who lives and breathes YouTube, loves storytelling through video, and knows how to turn great content into even greater engagement. In this role, you'll be the pulse of our YouTube operations. You'll craft compelling titles, thumbnails, descriptions, and manage publishing strategies that make every video pop. You'll upload, optimize, and program content across multiple YouTube channels, each with its own growth goals, while ensuring everything meets platform best practices and creative standards. You'll own content calendars, help shape our weekly publishing rhythm, and collaborate with editors and Channel Managers to keep our channels growing.

This is a role for a true self-starter. We're looking for someone with an eye for detail, a YouTube creator's mindset, and the ability to thrive in a fast-paced environment. You'll need to juggle multiple priorities, stay hyper-organized, and bring a mix of creative flair and operational precision to everything you do.

RESPONSIBILITIES

CONTENT PROGRAMMING, METADATA OPTIMIZATION, COPYWRITING & CALENDAR MANAGEMENT

Uploading + Optimizing YouTube Content

• Manage all aspects of YouTube publishing, including uploading and optimizing metadata.
• Configure thumbnails, playlists, info cards, and end screens to maximize reach and retention.
• Apply YouTube best practices and platform specs to ensure each video is discoverable and performs well.
• Maintain proficiency with YouTube's backend tools and publishing workflows.

Managing Publishing Calendars + Daily Channel Operations

• Oversee day-to-day publishing across multiple YouTube channels by managing content calendars.
• Coordinate with editors, strategists, and marketing counterparts to align on schedules, assets, and deliverables.
• Ensure timely and accurate execution of uploads, maintaining precision across a high volume of deliverables.
• Track upload status and resolve publishing blockers to keep channels on schedule.

Crafting Compelling Titles + Thumbnails for YouTube Videos

• Write SEO-driven, audience-focused titles and descriptions that balance searchability with click-through appeal.
• Design and create high-performing thumbnails using Photoshop or Canva that drive CTR and reflect each channel's voice.
• Stay current on YouTube trends and keyword strategies to inform metadata choices and creative direction.
• React to cultural moments by staying on top of trending topics and emerging digital formats, creating timely and relevant content that connects with audiences.

Audience Development + Ongoing Channel Growth

• Monitor analytics and audience patterns to identify trends and content opportunities.
• Run A/B tests and experiments to continuously optimize performance.
• Use performance data and critical thinking to inform publishing decisions and refine content strategies.
• Proactively recommend adjustments to programming to improve reach, watch time, and subscriber growth.

Collaborating Cross Functionally Across the Studio

• Work cross-functionally with editors, graphic designers, marketing counterparts, and Fandom Network teams to bring videos to platform-ready quality.
• Communicate A/V workflow needs and YouTube specs clearly to production partners.
• Provide constructive feedback and ensure creative assets meet publishing standards and deadlines.

QUALIFICATIONS

• Bachelor's degree or equivalent practical experience
• 1-3 years of experience managing or operating YouTube channels (studio, or creator experience preferred)
• Deep understanding of YouTube's publishing workflows, video specs, and analytics
• Proficiency in writing engagement, SEO titles and descriptions
• Strong knowledge of YouTube best practices, SEO, and audience development tactics
• Experience using analytics dashboards and drawing actionable insights from performance data
• Passion for film and television that informs strong content curation and programming decisions
• Adept in Adobe Premiere, and Adobe Photoshop or Canva.
• Familiarity with A/V workflows to effectively communicate with video editors and designers
• Exceptional organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Collaborative mindset and the ability to work cross-functionally with editors, designers, strategists, and marketing teams
• Strong verbal and written communication skills, including excellent copywriting ability and versatility in writing for diverse tones of voice and content styles across various brands, with a high attention to detail and follow through
• Proactive self-starter with curiosity and drive

The anticipated base salary for this position is $25/hour to $33/hour. This role may also qualify for incentives and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.

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