Short Form Content Creator
1 week ago
Location: Michigan (Store Visits)
Hours: 10-15 hours/week
Pay: $18-$22/hr or monthly retainer
Category: Contract - Marketing / Social Media
About Plum Market
Plum Market is a family-owned neighborhood grocer redefining what it means to shop fresh, local, and intentional. Founded by brothers Marc and Matt Jonna, Plum has become a beloved community hub known for premium curation, chef-crafted prepared foods, top-tier wine & spirits, and exceptional customer experiences.
We're expanding our brand and elevating our storytelling-and we're looking for a creative, trend-savvy Short-Form Content Creator to capture the Plum vibe across social media.
Role: Short-Form Content Creator (Contract)
We're seeking a creative, reliable, visually sharp content creator to produce premium food-forward videos and social content for Instagram, TikTok, and YouTube Shorts. This role combines storytelling, creativity, and hands-on content production-perfect for someone who loves food, culture, and capturing moments.
What You'll Do
Daily + Weekly Content Creation
• Shoot, edit, and post short-form video content (trending clips, product spotlights, founder moments, food visuals).
• Create engaging Instagram Stories (polls, Q&As, behind the scenes, product drops).
• Produce 3-5 short-form videos per week across Plum departments: Produce, Bakery, Prepared Foods, Wine & Spirits, Wellness, and more.
• Capture real-time in-store content at Michigan locations (customers, products, chef moments, displays, events).
Strategy + Planning
• Develop a monthly short-form content calendar for TikTok, Instagram, and YouTube Shorts.
• Experiment with formats and analyze engagement to refine strategy.
• Shoot and organize stock video and photo assets (store atmosphere, ingredients, seasonal items, team culture).
What We're Looking For
Required
• Reliable transportation to visit the Farmington office and Michigan stores.
• Strong understanding of TikTok, Instagram Reels, meme culture, and viral short-form trends.
• Proficiency with editing tools (CapCut, InShot, Adobe Premiere, Final Cut).
• Comfortable filming customers, team members, and products in busy retail settings.
• Creative, flexible, quick-turn content creator with strong attention to detail.
• A premium visual eye - clean, crisp, minimal aesthetic.
• Self-starter who works well independently.
Bonus Skills
• Experience in brand storytelling or social media management
• Food, grocery, wellness, or retail knowledge
• Photography or design experience
Commitment & Compensation
• Hours: 10-15 per week (light but consistent daily touchpoints)
• Pay: $18-$22/hr based on experience or monthly retainer
Perks:
• 20% employee discount
• Free product tastings
• Early access to new items
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