Manager, Growth Marketing

6 days ago

Carlsbad, CA, United States Reef Full time
About REEF:

At REEF, we’re more than a premium footwear brand—we’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For over 30 years, we’ve blended innovation with comfort, style, and versatility, making us a global leader in footwear and apparel.

As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design—using water-based glues, recycled materials, and other low-impact innovations—while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture of purpose and impact.

Role Summary:

We are seeking an enthusiastic Growth Marketing Manager to lead paid media strategy, execution, and measurement across performance channels for our Ecommerce business. Reporting to the Sr. Director of Digital Marketing and partnering closely with cross functional teams, this role drives REEF.com revenue and profitability through full funnel, cross channel strategies grounded in strong analytics and hands on execution in a fast-paced environment. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.

Role Responsibilities:

Paid Media Strategy:

  • Translate business priorities, performance forecasts, and brand objectives into actionable media plans across paid social, search, audio, display, and video
  • Plan the customer journey with consideration for channel activations, merchandising priorities, and site funnels that drive conversion
  • Partner with Brand Marketing to ensure campaign consistency from awareness through conversion and co author integrated media plans
  • Collaborate on creative strategy and brief development to ensure assets meet media plan requirements and performance goals
Media Measurement and Marketing Analytics:
  • Use multi touch attribution, marketing mix modeling, and incrementality testing to inform media investment decisions and KPI targets
  • Ensure accurate digital data collection, tracking, and analytics conventions across platforms
  • Develop reporting and visualizations that surface real time results, enable quick decision making, and identify trends
  • Coordinate the design, execution, documentation, and analysis of channel testing to optimize campaign effectiveness
Partner Management and Execution:
  • Build strong relationships with agency and platform partners to drive efficiency, accountability, and innovation
  • Develop and manage daily budget plans with accountability for forecasting, pacing, and performance
  • Oversee campaign execution and ongoing performance optimization
  • Adopt and improve existing systems that support go to market planning, collaboration, and on time delivery
Required Knowledge, Skills, and Abilities:
  • 5 or more years of performance marketing experience at a high growth DTC or ecommerce brand, preferably in retail
  • Hands on experience with at least two ad platforms such as Meta or Google, with the ability to review account setup, identify issues, and resolve errors
  • Proven ability to lead agency partners, communicate clearly with peers and leadership, and collaborate cross functionally
  • Strong understanding of digital marketing performance KPIs and the levers that influence results
  • Experience with marketing measurement approaches including multi touch attribution, marketing mix modeling, and incrementality testing
  • Demonstrated ability to build or improve processes that enhance team coordination and efficiency
  • Ability to forecast and work backward from KPIs to set goals, measurement plans, and optimization strategies
  • Highly analytical with strong critical thinking and communication skills
  • Adaptable, entrepreneurial, and comfortable working in a fast paced environment while staying organized
  • Able to balance strategic planning with hands on execution and move quickly when needed
  • Familiarity with marketing technology, including QA and data tracking for paid performance marketing
  • Understanding of product feed data and its use in dynamic marketing
  • Strong understanding of marketing ecosystems and how channels work together
  • Strong reporting skills with the ability to tailor insights for different audiences
  • Familiarity with Northbeam Analytics, Monday.com, DOMO, and Shopify is a plus
  • Experience in both ecommerce and Amazon marketplaces is a plus
  • While performing the duties of this position, the associate works in an office environment and must adhere to facility rules and safety regulations
  • Must be able to carry, lift, and move up to 50 pounds


Education and Experience Requirements:
Bachelor’s degree in Business, Marketing or similar working equivalent.

Required Years’ Experience:
Minimum of 5 years' experience in a role supporting eCommerce/Marketing functions preferably for a high growth DTC business.

Equal Opportunity Employment Statement:
REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

Pay Transparency:
REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For positions located in California, the hourly range or salary for this role is $105-$115k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.

Reasonable Accommodations:
REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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