Marketing Intern

2 weeks ago

Madison, WI, United States Promega Full time
Job Description

JOB OBJECTIVE: We are seeking a motivated and creative Marketing Intern to support the Academia & Government (A/G) Strategic Marketing team. This role offers exposure to both strategic projects and executional tasks, giving the intern valuable experience in global marketing for life sciences. The intern will assist in market analysis, content creation, campaign execution, and development of sales enablement tools that align with Promega's mission of driving scientific discovery.

CORE DUTIES:

1. Assist in the development of customer personas and academic/government market segmentation to inform targeted campaigns.

2. Support competitive landscape research, identifying key players, funding trends, and partnership opportunities in the A/G market.

3. Participate in the creation of marketing content, including social media posts, blog entries, presentations, email campaigns, and event collateral.

4. Collaborate with the Market Development Manager and Sr. Strategic Marketing Manager to develop and refine training materials, playbooks, and sales enablement tools.

5. Help analyze marketing metrics, campaign performance, and customer engagement to provide recommendations for optimization.

6. Contribute to the coordination and promotion of tradeshows, conferences, and academic events.

7. Work cross-functionally with Product Marketing, Branch Marketing, and Sales teams to ensure alignment of global and regional campaigns.

8. Ensure brand consistency across all marketing deliverables by updating collateral and collaborating with Marketing Services.

9. Demonstrate inclusion through words and actions, acting with kindness, curiosity, and respect for others.

10. Embrace and apply Promega's 6 Emotional & Social Intelligence (ESI) core principles in daily work.

11. Understand and comply with ethical, legal, and regulatory requirements applicable to our business.

KEY QUALIFICATIONS:

1. Currently pursuing a degree in Marketing, Business, Communications, Life Sciences, or a related field.

2. Strong analytical skills with the ability to interpret market trends and funding data.

3. Excellent written and verbal communication skills, particularly in scientific and marketing contexts.

4. Experience with Microsoft Office, Adobe Creative Suite, and social media management platforms.

PREFERRED QUALIFICATIONS:

1. Prior experience with market analysis, content creation, or campaign management.

2. Interest in the life sciences industry, with familiarity in academic/government research, biotech, or diagnostics markets.

PHYSICAL DEMANDS:

1. Ability to remain stationary for several hours at a time.

2. Ability to move objects up to 20 pounds.

3. Ability to transport items between buildings.

4. Ability to use a computer/Microsoft Office applications

At Promega, we are committed to building a diverse workforce that reflects the communities we serve and creating a culture where everyone belongs. As an Equal Opportunity Employer, we welcome and encourage applications from all backgrounds, ensuring that employment decisions are made fairly and equitably.

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