Vice President of Sales

2 days ago

Sauk Rapids, MN, United States GOOD SHEPHERD LUTHERAN HOME OF SAUK RAPIDS, MN Full time

The Vice President of Sales & Marketing oversees the sales, marketing, public relations, and communications strategies across all Good Shepherd campuses and affiliated entities. This role is responsible for driving occupancy growth, expanding brand visibility, leading marketing innovation, and enhancing the reputation of Good Shepherd across all lines of service.

Vice President of Sales & Marketing Responsibilities

Strategic Leadership

  • Develop and manage the annual operating and capital budgets.
  • Set and execute strategic goals to increase occupancy and service utilization.
  • Collaborate with senior leadership on business development and strategic goals.
Marketing & Communications
  • Lead the creation and implementation of comprehensive marketing strategies and campaigns.
  • Oversee all marketing materials, branding efforts, advertising, and promotional initiatives.
  • Manage relationships with advertising agencies and vendors.
  • Direct digital marketing strategies, including social media and website management.
  • Ensure branding consistency across all platforms and communications.
Team Leadership
  • Recruit, develop, and supervise the Sales & Marketing team including Welcome Center and Volunteer Services.
  • Promote a culture of excellence in customer service and engagement.
Community Relations & Networking
  • Represent Good Shepherd in the community, building partnerships with civic groups, referral sources, and business leaders.
  • Organize and attend facility events such as open houses, educational seminars, and tours.
Public Relations
  • Serve as Public Information Officer (PIO), managing all external communications and media relations.
  • Lead crisis communication and emergency messaging efforts.
  • Support internal departments with communication strategies and public engagement.
Market Research & Business Development
  • Conduct and analyze market research to guide marketing strategy and growth initiatives.
  • Contribute to feasibility studies and strategic discussions related to service expansion.
General Leadership
  • Align departmental goals with the organization's mission.
  • Maintain confidentiality, professionalism, and a commitment to excellence in all responsibilities.
  • Attend leadership meetings, training programs, and perform other duties as assigned.
Vice President of Sales & Marketing Benefits
  • Generous Paid Time Off
  • Earned Safe & Sick Time Off
  • FREE Option for Health, Dental, Vision & Life Insurance for Employee
  • 401K with Company Match
  • Employee Referral Bonus
  • Tuition Reimbursement & Scholarship Opportunities
Vice President of Sales & Marketing Qualifications
  • Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field.
  • Minimum 5 years of progressive leadership experience in sales and marketing experience, preferably within senior services, health care, or hospitality.
  • Strong leadership and team management skills
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); experience with Customer Relations Management (CRM) systems preferred.
  • Excellent written communications and verbal communication skills (Microsoft Word, Excel, Power Point).
  • Background in advertising and brand management.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Willingness to travel to Good Shepherd campuses and communities' events as needed.


Keywords: Skilled Nursing Facility, SNF, Nursing Home, NH, Long-Term Care, LTC, Assisted Living Facility, ALF, Marketing & Design, Graphic Design, Sales, Marketing, Vice President, Manager, Management

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