Digital Marketing Specialist

2 days ago

West Chester, PA, United States Qurate Retail Group Full time

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Digital Marketing Specialist supports HSN, and will be responsible for the execution of email campaigns and mobile messages that utilize best practices to drive continuous improvement of the program.

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance not available for this role.

What You'll Do

  • Acts as the project manager for hundreds of email campaigns from concept to deployment to performance analysis.
  • Strategically determines production schedule, assigns key dates and directs a team of creative designers, copywriters, HTML developers and Web QA analysts with intent and focus of each campaign.
  • Merchandises and secures relevant, successful product for all campaigns by working with e-commerce partners and utilizing Google Analytics and Tableau, as well as historic email results/data.
  • Set up and execution for weekly mobile messages.
  • Establishes ongoing communication with ecommerce partners to understand strategy and offers.
  • Partners with the Campaign Management team to obtain the appropriate customer list to launch via email system (Salesforce). Monitor to confirm 100% completion.
What You'll Bring
  • Education: BA in marketing, communications, or related field; or equivalent experience required
  • Experience: 2-4 years professional experience, within digital or email marketing, or e-commerce

#LI-ST4

Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

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