Marketing Specialist

Applicants are REQUIRED to submit a portfolio to be considered. Please send all portfolios to bridgett@cipraniconsulting. Have you been a marketing genius for a SMALL BUSINESS before? Are you a creative powerhouse who loves bringing ideas to life? Do you thrive in a fast-paced environment where no two days are the same, one moment planning a social campaign, the next coordinating an event, filming a video, or tracking results? Are you a self-starter who’s passionate about growth, thrives on challenges, and wants to help a leading real estate team stand out in the market? If the above sounds like you, the Gary Mercer Team | LPT Realty wants to meet you We’re looking for a Marketing Specialist who’s equal parts strategist, creator, and executor; someone who can blend big-picture thinking with hands-on implementation. You’ll be a vital part of our mission to grow our agent base, elevate our brand, and deliver powerful, authentic marketing that reflects who we are: a team built on integrity, excellence, and results. As our Marketing Specialist, you’ll take ownership of the team’s overall marketing strategy from ideation and creation to execution and analysis. You’ll manage everything from social media and video content to event marketing, agent campaigns, and recruiting plans. You’ll collaborate closely with our leadership team to develop systems that attract top talent, support our agents’ success, and strengthen our brand presence both online and in the community. This is a creative, strategic, and highly collaborative role for someone who’s ready to lead with initiative and drive measurable growth. Compensation: • Salary Range: $60,000 - $70,000 • Paid Time Off • Bonus Opportunities Responsibilities: Marketing & Growth • Develop and execute a comprehensive marketing strategy across digital, print, and event channels. • Create engaging content for social media, email campaigns, newsletters, and the team’s website. • Design and produce video, graphic, and written marketing materials for listings, events, and recruiting. • Maintain brand consistency across all touchpoints from online presence to in-office materials. • Coordinate marketing efforts that generate agent leads and support recruiting initiatives. • Manage CRM-based marketing automations, newsletters, and text/email follow-ups. • Track analytics and deliver actionable insights to measure campaign performance and ROI. • Plan and promote career nights, client appreciation events, and community activities. • Collaborate with leadership to support marketing strategies tied to business growth and recruiting goals. Agent Support & Training • Assist agents with marketing materials, listing promotions, and personal brand development. • Provide training and resources for agents on social media, CRM, and other marketing tools. • Create and maintain educational materials, tutorials, and content libraries for agents. • Celebrate agent milestones - capping, birthdays, anniversaries, and achievements. Operations & Leadership Support • Serve as a key point of contact for marketing needs in the office. • Partner with leadership to design, plan, and execute retention campaigns and recognition initiatives. • Support systems improvement, database management, and internal communications. • Coordinate with vendors, sponsors, and partners for marketing events and opportunities. Qualifications: • 3–5 years of experience in marketing, communications, or related fields (real estate experience a plus). • MUST have created a marketing strategy and plan for another SMALL BUSINESS. You must wear many hats • Proven ability to plan, create, and execute marketing campaigns from start to finish. • Skilled in content creation, copywriting, social media strategy, and design (Canva proficiency required). • Strong project management skills, can juggle multiple priorities and deadlines with ease. • Excellent written, verbal, and interpersonal communication. • Tech-savvy; familiar with Google Suite, CRM systems, and social scheduling tools. • Self-motivated, proactive, and driven to innovate. • Creative eye and attention to detail, with a passion for growth and continuous improvement. This is a full-time, in-person position in West Chester, PA Compensation: $60,000 - $70,000 annually

• Marketing & Growth • Develop and execute a comprehensive marketing strategy across digital, print, and event channels. • Create engaging content for social media, email campaigns, newsletters, and the team’s website. • Design and produce video, graphic, and written marketing materials for listings, events, and recruiting. • Maintain brand consistency across all touchpoints from online presence to in-office materials. • Coordinate marketing efforts that generate agent leads and support recruiting initiatives. • Manage CRM-based marketing automations, newsletters, and text/email follow-ups. • Track analytics and deliver actionable insights to measure campaign performance and ROI. • Plan and promote career nights, client appreciation events, and community activities. • Collaborate with leadership to support marketing strategies tied to business growth and recruiting goals.Agent Support & Training • Assist agents with marketing materials, listing promotions, and personal brand development. • Provide training and resources for agents on social media, CRM, and other marketing tools. • Create and maintain educational materials, tutorials, and content libraries for agents. • Celebrate agent milestones - capping, birthdays, anniversaries, and achievements.Operations & Leadership Support • Serve as a key point of contact for marketing needs in the office. • Partner with leadership to design, plan, and execute retention campaigns and recognition initiatives. • Support systems improvement, database management, and internal communications. • Coordinate with vendors, sponsors, and partners for marketing events and opportunities.

Compensation:
$60,000-$70,000 per year