Adobe Analytics Developer

5 days ago

Atlanta, GA, United States Purple Drive Full time
Job Title: Adobe Target / Adobe Analytics Developer (Digital Experimentation & Personalization)

Location: Atlanta, GA

Role Type: Senior Developer / Consultant

Job Description (Tailored for the Candidate)

We are seeking an experienced Adobe Target / Adobe Analytics Developer with strong expertise in A/B testing, personalization, tagging, Adobe Launch, and Adobe Experience Platform (AEP). This role involves building and optimizing digital experiences across web and mobile channels, driving experimentation strategies, and delivering actionable analytics for enterprise-scale digital platforms.

The ideal candidate has deep hands-on knowledge of Adobe Experience Cloud, advanced JavaScript-based tagging, and extensive experience implementing and managing digital analytics and personalization frameworks across Fortune 100 organizations.

Key Responsibilities

A/B Testing & Personalization

  • Design, configure, and deploy A/B tests, MVT tests, XT campaigns, and personalized experiences using Adobe Target.
  • Build experiment workflows and manage experiment lifecycles end-to-end.
  • Collaborate with Marketing, UX, Data Science, and Product teams to convert business hypotheses into testable experiences.
Analytics Implementation & Tagging
  • Implement and maintain Adobe Analytics solutions, including eVars, props, events, link tracking, form tracking, and funnels.
  • Build and manage data layers, tracking plans, and solution design documents (SDDs).
  • Develop tagging solutions using Adobe Launch, GTM, Tealium, and validate data collection using debugging tools.
Adobe Experience Platform (AEP)
  • Configure and maintain AEP schemas, datasets, identity graphs, segment definitions, and ingestion pipelines.
  • Support Real-Time CDP (RTCDP) activations and orchestrations.
Customer Journey Analytics (CJA) & Reporting
  • Build dashboards, pathing, attribution models, and behavioral analysis using CJA and Adobe Analytics Workspace.
  • Partner with analytics teams to deliver meaningful insights from experimentation and personalization data.
JavaScript & Technical Debugging
  • Write custom JavaScript for experiment logic, DOM manipulations, and analytics instrumentation.
  • Debug client-side issues using Chrome DevTools, Adobe Debugger, Omnibug, Charles/Fiddler, Network logs, and Tag Managers.
Journey Orchestration (AJO)
  • Work with Adobe Journey Optimizer to build segmentation, real-time journeys, triggers, and orchestrations.
Documentation & Governance
  • Create and maintain tracking plans, data layer schemas, solution design documents, release notes, and tagging documentation.
  • Ensure analytics and personalization implementations meet governance and compliance standards.
Cross-Functional Collaboration
  • Act as a liaison between Development, Analytics, UX, Marketing, and Product teams.
  • Participate in Agile ceremonies, design reviews, and solution architecture discussions.
Required Skills & Experience
  • 7-10+ years of hands-on experience with Adobe Experience Cloud
  • Strong experience with:
    • Adobe Target (A/B, MVT, XT, personalization)
    • Adobe Analytics implementation
    • Adobe Launch (DTM)
    • Adobe Experience Platform (AEP) and RT-CDP
    • Customer Journey Analytics (CJA)
    • Adobe Journey Optimizer (AJO)
  • Expert-level debugging with Chrome DevTools, Omnibug, Adobe Debugger, Charles/Fiddler
  • Advanced JavaScript for tagging & experiment logic
  • Experience working with REST APIs, JSON, datasets, and ingestion pipelines
  • Proven experience building solution design documents, data layers, and tagging specifications
  • Strong communication and cross-team collaboration skills
  • Experience delivering analytics and testing solutions for enterprise clients (Finance, Telecom, Healthcare, etc.)
Preferred Qualifications
  • Experience with Tealium IQ, GTM, or Ensighten
  • Exposure to personalization engines beyond Target
  • Experience in digital marketing analytics or CRO
  • Adobe certifications in Target, Analytics, AEP, or Launch
  • Background in web performance optimization and front-end execution

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