Marketing & Communication Specialist (HR Title: Digital Marketing Specialist I)
6 days ago
Salary Range:
Salary commensurate with experience and qualifications
About SMU
SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.
SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.
SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence.
Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact.
SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.
About the Position:
This role is an on-campus, in-person position.
The Marketing & Communications Specialist for the Office of Undergraduate Admission is responsible for developing and managing communications that promote student/family engagement, drive event registrations, and support enrollment initiatives and objectives across print and digital channels including content creation for email, landing pages, and social media. This position requires strong writing, digital marketing, and project management skills, with the ability to work collaboratively in a team environment.
Essential Functions:
Help oversee the creation and accuracy of all printed admissions materials, including brochures, postcards, and gatefolds.
Create and manage email campaigns/targeted emails as well as landing pages and other digital pieces designed to engage prospective students and generate new contacts.
Maintain a messaging calendar, manage audience segmentation, and use CRM automations to deliver timely and relevant communications, particularly in Slate Deliver, ensuring the efforts of recruitment and events teams are supported.
Implement a social media content strategy that supports recruitment initiatives, showcases student life/academic offerings, as well as increases our page visibility.
Create content for the admission office as well as make regular updates which includes copy, design, photography, and video for social media, email, landing pages, and any other assets for use in enrollment campaigns.
Provide support and brand consistency to the efforts of the events team as they develop form registrations, event-specific communications, and presentation materials.
Update and maintain admission web pages/application portals to ensure accuracy, clarity, and user experience improvements as well as monitor and enhance SMU’s presence on college search engines through regular audits, applying SEO best practices to digital content when applicable.
Assist in coordinating and managing student ambassadors for social media initiatives and other prospective student outreach.
-
Digital Marketing Specialist
2 weeks ago
Dallas, TX, United States University of Saint Augustine Full timeThe mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education. GENERAL SUMMARY The Digital Marketing Specialist will help plan, develop, and execute marketing efforts for the University of St. Augustine...
-
Digital Marketing Specialist
2 weeks ago
Dallas, TX, United States First Texas Homes Full timeJob brief We are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tactics, with a focus on driving brand awareness, generating leads, and increasing online sales. Responsibilities: Develop and execute comprehensive digital...
-
Marketing Specialist
2 weeks ago
Dallas, TX, United States Forward Air Full timePosition: Marketing Specialist—North America Job Description The marketing specialist supports the execution of marketing programs across the North America region. This role will work closely with marketing leadership to assist with social media, digital marketing, and website-related efforts. The ideal candidate is organized, detail-focused, and...
-
Entry Level Marketing Specialist
2 weeks ago
Dallas, TX, United States Connexa Worx Full timeAbout Us Welcome to Nexxaworks, where creativity, strategy, and innovation come together to craft marketing solutions that truly make a difference. We're not your average marketing firm - we're your growth partners, your storytellers, and your biggest cheerleaders. Job Overview: We are excited to announce an opening for an Entry Level Marketing Specialist to...
-
Dallas, TX, United States Dallas Staffing Full timeMarketing Communications Specialist Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You...
-
Dallas, TX, United States Dallas Staffing Full timeMarketing Communications Specialist Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You...
-
Dallas, TX, United States Dallas Staffing Full timeMarketing Communications Specialist Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You...
-
Dallas, TX, United States Dallas Staffing Full timeMarketing Communications Specialist Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You...
-
Dallas, TX, United States Dallas Staffing Full timeMarketing Communications Specialist Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You...
-
Dallas, TX, United States Dallas Staffing Full timeMarketing Communications Specialist Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You...
