Digital Marketing Specialist

2 weeks ago

Dallas, TX, United States First Texas Homes Full time

Job brief

We are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tactics, with a focus on driving brand awareness, generating leads, and increasing online sales.

Responsibilities:

  • Develop and execute comprehensive digital marketing campaigns:
  • Under the guidance of the Marketing Manager, create and implement effective digital marketing strategies aligned with overall business objectives.
  • Manage and optimize various digital marketing channels, including:
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) advertising
  • Social media marketing
  • Content marketing
  • Track and analyze campaign performance:
  • Monitor key performance indicators (KPIs) to measure the success of digital marketing initiatives.
  • Utilize analytics tools to gather insights and identify areas for improvement.
  • Generate regular reports on campaign performance and provide actionable recommendations.
  • Stay up to date with industry trends:
  • Keep abreast of the latest digital marketing trends, technologies, and best practices.
  • Continuously explore innovative approaches to enhance campaign effectiveness.
  • Collaborate with cross-functional teams:
  • Work closely with the marketing, sales, and product teams to ensure alignment and synergy.
  • Analyze and provide recommendations on the allocation and utilization of digital marketing budgets.
  • Optimize spending to maximize ROI.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in digital marketing.
  • Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
  • Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media analytics tools).
  • Excellent analytical and problem-solving skills.
  • Strong written and verbal communication skills.
  • Creative thinking and ability to develop innovative marketing strategies.
  • Attention to detail and ability to manage multiple projects simultaneously.

Preferred Qualifications:

  • Experience with A/B testing and conversion rate optimization.
  • Knowledge of HTML, CSS, and JavaScript.
  • Certifications in Google Ads, Google Analytics, or social media platforms.
  • Experience in new home construction.

If you are a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.

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