Marketing Business Analyst
2 days ago
- This position acts as the critical liaison between marketing, development teams, and external partners, ensuring the successful planning, research, and execution of ad tech initiatives.
- The BA will focus on ad technology implementations, including pixel tracking, compliance with privacy laws, and new digital advertising initiatives.
- Work closely with the marketing team to gather and document requirements for ad tech pixel implementation (Ex- Facebook, Floodlight) which involves placing 250-350 new tags across various pages on aa.com.
- Translate business requirements into clear, concise technical specifications and implement or update tags.
- Investigate issues with pixels not firing properly due to changes on application pages.
- Work collaboratively with the application product teams to ensure that ad tech placements are functioning as expected.
- Partner with the legal and privacy teams to ensure all ad tech implementations comply with applicable privacy laws (GDPR, CCPA, etc.).
- Regularly monitor compliance to ensure ongoing adherence to privacy regulations and industry standards.
- Oversee the execution of the switch-over with developers and ensure proper testing is done for pixel functionality.
- Lead initiatives like the LiveRamp Authenticated Traffic Solution (ATS) by coordinating with the LiveRamp vendor to understand the new solution and its implementation requirements.
- Experience in enhanced Conversion and CAPI, assessing implementation requirements, technical feasibility, and alignment with business needs and privacy regulations.
- Implement innovative solutions to optimize ad tech initiatives.
- Define success metrics for each initiative and collaborate with data teams to monitor, report, and analyze campaign performance.
- Maintains detailed documentation of pixels and measurement strategies.
- Establish best practices for ad tech work and data quality on the online channels, configuring analytics technology, and interpreting data.
- Work with marketing stakeholders to understand business goals needs and develop viable solutions tracking requirements.
- Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.
Minimum Qualifications - Education & Prior Job Experience
- Bachelor's degree in Statistics, Mathematics, Computer Science, Marketing, or related field
- 1-3 years of experience in ad operations, digital marketing, or web analytics.
- Familiarity with HTML, JavaScript, and other web technologies related to ad tech.
- Experience with Tealium Tag Manager or similar tools.
- Experience managing analytic and/or development projects.
- Experience with dynamic pixel implementations and familiarity with tools like LiveRamp, Enhanced Conversion, and CAPI.
- Experience working with external vendors to ensure successful implementation of ad tech solutions.
- Awareness of best practices for tracking and attribution in a Cookie less environment.
- Ability to manage multiple projects simultaneously with a focus on delivering results within established timelines.
- Experience in ad operations, digital marketing, or web analytics.
- Experience in implementing tracking pixels (e.g., Facebook Pixel, Floodlight) on websites.
- Familiarity with HTML, JavaScript, and other web technologies related to ad tech.
- Experience with Tealium Tag Manager or similar tools.
Required Skills : Data Analysis,Javascript
Basic Qualification :
Additional Skills :
Background Check : No
Drug Screen : No
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