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Product Marketing Manager
2 weeks ago
Why you'll love this role
At StockX, our mission is to be the leading global marketplace for trading and consuming goods of current culture. The Customer Experience and Insights (CXI) team is at the center of this mission, and we aim to foster a culture of data-driven customer centricity at StockX. As we like to say: "We are the voice of the Customer to the Product, and the voice of our Product to the Customer."
The Product Marketing Manager will help drive adoption, engagement, and retention of the products and services that support StockX across physical and digital domains for StockX's marketplace and 1st and 3rd-party Advertising initiatives.
This role collaborates with various teams, including Product Management, Product Design, Account Management, Marketing, Customer Service, Customer Research, and Business Operations, to assist in informing the strategy and to create go-to-market activities for new products, marketing initiatives, and advertising campaigns. This is a unique opportunity given the pace of innovation and tooling that we are providing our buyers and sellers, such as Flex, Xpress Ship, payments, StockX Pro, Advertising, as well as maintaining our existing content for buyer & seller programs.
What you'll do
- Lead product marketing efforts across StockX's Core Marketplace portfolio for buyers and sellers.
- Support the strategy, go-to-market planning, and communications for our 1P and 3P Advertising programs, including CRM comms, one-pagers, B2B marketing outreach to sellers and brands looking to advertise on StockX.
- Oversee product updates that impact both the buy side and sell side by creating content that clarifies the experience for our customers, answers meaningful questions, and preserves business continuity.
- Assist in driving the marketing strategy for new product initiatives aimed at improving the customer experience for buyers and sellers on StockX.
- Manage the HubSpot platform for power user outreach, including permissions, settings configuration, integrations, and updating the seller database.
- Create and manage automated email campaigns and follow-up tasks for buyers and sellers. Generate regular reports on key CRM metrics.
- Develop sales collateral such as case studies, one-pagers, and newsletters that effectively communicate the value proposition of StockX's initiatives.
- Identify success metrics and measure the results of your strategies to continuously iterate and maximise results.
- Create compelling copy that highlights key StockX features, benefits, and competitive advantages to buyers and sellers
- Communicate new product features, updates, and campaigns to our internal teams.
You are passionate about what you do with exceptional cross-functional skills. You are an empathetic problem solver, adept at project management and coordination, and can effectively craft communications about both technical and creative topics. You leverage data to improve the customer experience. Most importantly, you have a growth mindset and come to work every day with the belief that curiosity and adaptability drive innovation for our customers.
You also have:
- A Bachelor's or Master's in marketing or a related discipline
- A minimum of 2-3 years of relevant experience across Marketing, Product Marketing, Product Management, or other operational roles
- A track record of executing successful product or campaign launches, working cross-functionally, and tailoring communications to different audiences
- You are an analytical thinker and understand data-driven marketing strategies
- You have a passion for e-commerce, brand, and customer experience
- You are an excellent communicator, presentation builder, and collaborator
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
Pursuant to the Colorado Fair Pay Act, the base salary range in Colorado for this position is $70,000 to $80,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation in other geographies may vary.
About StockX
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. StockX reserves the right to amend this job description at any time. StockX may utilize AI to rank job applicant submissions against the position requirements to assist in determining candidate alignment.
