Integrated Marketing Manager
6 days ago
Location: REMOTE
Duration: 6+ Months contract
About the Role:
- We're looking for an Trade Marketing Manager to lead and scale the commerce trade strategy for Afterpay merchants and products. This role sits at the intersection of strategy, storytelling, and execution - crafting engaging, high-impact content that drives merchant visibility, product adoption, and customer engagement across Afterpay's owned and paid channels.
- You'll serve as the central connection between Partner Marketing, Ads/Affiliate, CRM, and Social teams, ensuring that every piece of content - from in-app editorials to major trade campaigns - aligns with our brand story and business objectives.
- If you're a strategic marketer who thrives on collaboration, loves creating content that converts, and understands the mechanics of commerce storytelling, this role is for you.
Key Responsibilities:
Trade Marketing & Merchant Promotions
- Support trade marketing initiatives (for seasonal and cultural moments (e.g., Cyber Week, Holiday, Back-to-School) that drive product adoption and merchant engagement.
- Build and manage monthly content calendars aligned with key business moments, seasonal trends, and merchant partnerships.
- Develop campaign strategy briefs and lead the creative process from concept to execution - including creative reviews, merchant approvals, and QA for launch.
- Collaborate with CRM and Partner Marketing to ensure content reflects trade moments, promotional offers, and merchant opportunities.
- Use performance insights to optimize storytelling and improve future content performance.
In-App & Editorial Content
- Lead editorial content creation and publishing for the Afterpay app, developing compelling shopping and merchant stories that drive discovery and engagement.
- Independently design and build in-app content using Figma and Builder tools.
- Apply strong editing and copywriting skills to ensure all content is polished, on-brand, and optimized for engagement.
- Ensure accuracy in affiliate links, store codes, and placement tagging across all content.
- Partner with the Ads/Affiliate team to align editorial content with sponsorship and partnership opportunities.
- Oversee campaign booking and tracking across CRM, Social, Partner Marketing, and Ads/Affiliate channels.
- Manage the Afterpay content inventory tracker, ensuring visibility into all active and upcoming campaigns.
- Partner cross-functionally to ensure content placements are optimized for performance and value.
- Collaborate on monthly campaign reporting and assist in post-campaign analysis and insights.
Cross-Functional Collaboration
- Work closely with Product Marketing, CRM, Creative, and Partner Sales teams to ensure alignment on messaging and positioning.
- Partner with Brand and Creative teams to bring campaigns to life through compelling, customer-centric content.
- Collaborate with Finance, Legal, and Compliance partners to ensure messaging accuracy and adherence to brand and regulatory standards.
Skills:
Qualifications
- 7+ years of experience in Integrated, Product, Partner, or Content Marketing, ideally in e-commerce, fintech, or retail.
- Proven success developing multi-channel content strategies that drive measurable engagement and conversion.
- Strong cross-functional leadership and communication skills; comfortable managing alignment across multiple stakeholders and teams.
- Deep experience with content creation, campaign management, and editorial execution, including working with creative teams and external partners.
- Excellent project management skills with the ability to balance strategy and execution across multiple initiatives.
- Analytical and data-driven - able to translate campaign results into actionable insights.
- Comfortable working in a fast-paced, matrixed environment, adapting to evolving business priorities.
- Proficiency with content tools such as Figma, Builder, and Asana (or similar workflow management platforms).
- A passion for commerce, storytelling, and building engaging customer experiences that connect brands and merchants.
- Good to have but not a hard requirement
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