Demand Generation Specialist II

Details

Open Date 12/18/2025

Requisition Number PRN43885B

Job Title Demand Generation Specialists

Working Title Demand Generation Specialist II

Career Progression Track P00

Track Level P2 - Developing

FLSA Code Professional

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

Monday – Friday, 8-5. This position is eligible for a hybrid or fully remote work schedule at the discretion of the department director.

VP Area Academic Affairs

Department 02118 - EM: Planning & Analysis

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $57,000 - $65,000

Close Date 01/25/2026

Priority Review Date (Note - Posting may close at any time)

Job Summary

The division of Enrollment Management at the University of Utah is seeking an experienced Demand Generation Specialist to join a fast-paced, results-driven Marcomm team dedicated to creating and delivering an array of innovative and meaningful engagement opportunities for a variety of audiences and stakeholders.

Develop and implement targeted marketing programs focused on driving awareness of products to new prospects and generating leads. Deliver demand generation programs that are successful in reaching buyers in new markets, promoting new product features, and generating marketing buzz. Implement marketing campaigns via social media, digital advertising, industry partnerships, webinars, email marketing, etc. Measure and analyze the performance of demand generation campaigns and their impact on the sales pipeline and revenue. Optimize marketing automation and lead nurturing processes, striving to continually improve the quantity, quality, and conversion of leads. Leverage research, consumer insights, and market trends to inform product positioning and marketing efforts. Requires moderate skill set and proficiency in discipline. Conduct work assignments of increasing complexity, under moderate supervision with some latitude for independent judgment.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities

• Plan digital media strategy by business objectives and student recruitment goals into effective, measurable digital campaigns and efforts.

• Lead digital advertising campaign planning, execution, optimization, and measurement/reporting for paid channels including search, social, email, display, etc.

• Establish, measure, and report on key performance indicators. Identify strategic opportunities and leverage emerging trends to connect with prospective students and families.

• Identify and apply best practices for digital marketing, branding, and data analysis, and cross-train and educate team members.

• Seek opportunities to integrate digital tools and channels into campaigns and throughout all digital assets (owned, earned, and paid).

• Establish and nurture relationships with key stakeholders in Enrollment Management, the university, and externally.

• Collaborate with internal department to ensure the inclusion of a digital perspective and insights to support the development of holistic and integrated campaigns.

Minimum Qualifications

EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Demand Generation Specialist, II: Requires a bachelor’s (or equivalency) + 4 years or a master’s (or equivalency) + 2 years of directly related work experience.

Preferences

• Experience working with a sizable advertising budget and running multiple campaigns simultaneously which may also include direct media buying.

• Hands-on experience with tools such as Google Adwords, Google Analytics, Tableau, native and third-party social buying and reporting platforms (e.g. Meta Ads, Sprout Social, etc.) and content management systems with ability to learn and adapt to new systems as needed.

• 2-4 years experience in project management.

• Experience creating ad content, including but not limited to, taking and/or sourcing photography and videography, drafting and editing copy, and using basic design tools to create graphics.

• Experience working with a creative team and within brand guidelines.

• Proven ability to be a collaborative team member and work effectively with others as well as managing project independently.

• Effective time management and organizational skills to manage needs and unexpected requests across clients and teams.

• Excellent communication and presentation skills, especially to those unfamiliar with digital marketing strategies and metrics.

Type Benefited Staff

Special Instructions Summary

Additional Information

The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.

Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:

Director/ Title IX Coordinator

Office of Equal Opportunity and Affirmative Action ( OEO /AA)

383 University Street, Level 1 OEO Suite

Salt Lake City, UT 84112

801-581-8365

oeo@utah.edu

Online reports may be submitted at oeo.utah.edu

For more information:

https://www.utah.edu/nondiscrimination/

To inquire about this posting, email:

employment@utah.edu

or call 801-581-2300.

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.